BMW MOTORCYCLES AWARDS ADVERTISING ACCOUNT TO FALLON MCELLIGOT BERLIN.WOODCLIFF LAKE Woodcliff Lake may refer to:
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of to handle the creative portion of its advertising campaign. Media buying has been assigned to DeWitt Media, Inc. of New York. The entire BMW Motorcycles BMW began as an airplane engine manufacturer before World War I. With the Armistice, the Treaty of Versailles banned any German air force and thus need for aero engines, so the company turned first to making air brakes, agricultural machinery, toolboxes and office furniture. advertising account had been handled by Christy MacDougall Mitchell, formally Burkhardt & Christy, since 1989. "BMW Motorcycles had a long and rewarding relationship with Burkhardt & Christy," commented Scott Arigot, National Marketing Manager, "but the recent change in ownership at the agency prompted us to explore other options." Fallon McElligot Berlin is the New York division of Fallon McElligot of Minneapolis, which was recently awarded the BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. automotive account. Other accounts handled by Fallon McElligot Berlin include Conde Nast Publications, the National Basketball Association National Basketball Association (NBA) U.S. professional basketball league. It was formed in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (1946). , Viacom New Media and The Washington Post. BMW of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Inc., the importer and distributor of BMW motorcycles in the United States since 1980, sold 5,023 motorcycles in 1994, up 22 percent from 1993. Popular new models, a successful dealer enhancement strategy and creative sales and promotional programs have contributed to BMW's growing success in the motorcycle market. CONTACT: BMW of North America, Inc. Scott Arigot National Marketing Manager (201) 307-3915 or Mountain Avenue Associates Renae Biale (908) 647-3133 |
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