BMW Leads the Way in High-Tech Auto Features: Telematics, Digital Entertainment, and Driver Assist Score High According To TRG.MINNETONKA, Minn. -- Of all auto brands sold in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. is the leader at putting high-tech features, such as Advanced Driver Assist into its cars, according to Telematics Research Group (TRG TRG Training Group TRG The Resource Group TRG Technical Resource Group TRG Technical Review Group TRG Technology Research Group TRG Tory Reform Group TRG Tactical Reconnaissance Group TRG Training received (on overtime forms) ). The TRG Automotive Technology Index measures the availability of key telematics, infotainment and driver assist technologies across a brand's current vehicle lineup. It is based on 30 criteria representing six categories of vehicle technology. The Driver Assist Category consists of park assist, night vision, adaptive cruise control An automotive cruise control system that automatically slows down the car if it is moving too close to the vehicle in front of it. A radar or laser unit located behind the grille determines the speed and distance of the vehicle in front. , headup display and lane departure warning systems. "BMW has been a technology leader for many years, as it is part of the brand's positioning," says Phil Magney, principal analyst for TRG. "Ever since the introduction of the iDrive, BMW has been a proponent of advanced technology." On an overall basis, Mercedes-Benz ranks just behind BMW having recently released its 2007 S-Class, a standout for most technologies. Other notable findings show that Cadillac ranks 3rd overall, ahead of premium brands including Infiniti, Lexus, Rover, Audi, and Acura. While Infiniti and Lexus come in at 4th and 5th overall, they rank 2nd and 3rd in the Driver Assist categories, as expected. The attached bar chart shows select brands and their relative technology deployment rank. Luxury brands score the highest because they have the greatest availability of new technologies and advanced electronics features. http://www.telematicsresearch.com/imageArchive/Technology_Index.JPG See JPEG. jpg - JPEG About TRG: TRG (Telematics Research Group, Inc.) tracks and analyzes the automotive telematics, infotainment, and driver assist categories. TRG maintains regional and global market forecasts for telematics, navigation, driver assist and mobile telemetry telemetry Highly automated communications process by which data are collected from instruments located at remote or inaccessible points and transmitted to receiving equipment for measurement, monitoring, display, and recording. . TRG market intelligence is used by leading automotive and electronics suppliers worldwide. |
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