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BMW Ends Best Year Ever By Shattering 100,000-Vehicle Luxury Automotive Sales Barrier in the U.S.

                Worldwide Sales Increase Nine Percent in 1996


DETROIT, Jan. 7 /PRNewswire/ -- BMW BMW
 in full Bayerische Motoren Werke AG

German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s.
 of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Inc. yesterday announced its U.S. year-end sales of 105,761, ending a second consecutive year as the leading luxury importer brand and confirming its position as the leading European luxury automotive brand for the fifth consecutive year.

The Sales Report for December 1996 follows.
                        SALES REPORT FOR DECEMBER 1996
                                 1996        1995
    December                     6501        7238
    Year-to-Date               105761       93309


Tourist Delivery Sales
    December                      103          33
    Year-to-Date                 1144         789
                        December  Year-to-Date Year-to-Date
                          1996        1996        1995
    318ti                  170        7238
    318is                  110        2274
    318i 4-door            259        4712
    318iC                  102        2876
    325is                    5         248
    325i 4-door             12         568
    325iC                    2         761
    328is                  291        6375
    328i 4-door            468       13813
    328iC                  397        7584
    M3 2-door              166        3175
    M3 4-door              169         624
     3 Series             2151       50248      54720
    Z3 1.9                 522       14497
    Z3 2.8                 468         543
     Z3                    990       15040
    525i                    17        2763
    525iT                   10         655
    528i                   886       13655
    530i                     1         602
    53OiT                   -1          21
    535i                     0           0
    540i                     4         562
    540i (E39)             525        4517
    M5                       0           0
     5 Series             1442       22775      22637
    635CSi                   0           0
     6 Series                0           0         -1
    740iA (E38)              4         697
    740i (M62)             450        2384
    740iL (E38)              6         612
    750iL                    0          43
    740iL (M62)           1341       12456
    750iL (E38)             77         981
     7 Series             1878       17173      15005
    84OCiA                  30         373
    85OCiA                  10         147
    850CSi                   0           5
     8 Series               40         525        948
    Without Tourist                   1996       1995
    December                          6398       7205
    Year-to-Date                    104617      92520


SOURCE BMW of North America, Inc.
    -0-                             1/7/97


/NOTE TO EDITORS: This and all BMW press materials are available via BMW's fax-on-demand service. The phone number is: 888-BMW-4960. Copies of the speeches given yesterday by Bernd Pischetsrieder Dr.-Ing. e.h Bernd Pischetsrieder is an automobile engineer and manager. He was born on February 15, 1948, in Munich, Germany and studied Mechanical Engineering at the Technical University of Munich from 1968 to 1972. , Helmut Panke and Victor Doolan are available by dialing 800-753-0352, ext. 700./

/CONTACT: Martha McKinley, Business Communications Manager of BMW of North America, 201-307-3786/

CO: BMW of North America, Inc. ST: Michigan IN: AUT AUT n abbr (BRIT) (= Association of University Teachers) → sindicato de profesores de universidad

AUT n abbr (Brit) (= Association of University Teachers) →
 SU: SLS (Selective Laser Sintering) See laser sintering and 3D printing.  

DA-LH -- NYTU071 -- 9653 01/07/97 12:29 EST EST electroshock therapy.

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Publication:PR Newswire
Date:Jan 7, 1997
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