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BMW Ends Best Year Ever By Shattering 100,000-Vehicle Luxury Automotive Sales Barrier in the U.S.

 Worldwide Sales Increase Nine Percent in 1996


DETROIT, Jan. 7 /PRNewswire/ -- BMW of North America, Inc. yesterday announced its U.S. year-end sales of 105,761, ending a second consecutive year as the leading luxury importer brand and confirming its position as the leading European luxury automotive brand for the fifth consecutive year.

The Sales Report for December 1996 follows.
 SALES REPORT FOR DECEMBER 1996
 1996 1995
 December 6501 7238
 Year-to-Date 105761 93309


Tourist Delivery Sales
 December 103 33
 Year-to-Date 1144 789
 December Year-to-Date Year-to-Date
 1996 1996 1995
 318ti 170 7238
 318is 110 2274
 318i 4-door 259 4712
 318iC 102 2876
 325is 5 248
 325i 4-door 12 568
 325iC 2 761
 328is 291 6375
 328i 4-door 468 13813
 328iC 397 7584
 M3 2-door 166 3175
 M3 4-door 169 624
 3 Series 2151 50248 54720
 Z3 1.9 522 14497
 Z3 2.8 468 543
 Z3 990 15040
 525i 17 2763
 525iT 10 655
 528i 886 13655
 530i 1 602
 53OiT -1 21
 535i 0 0
 540i 4 562
 540i (E39) 525 4517
 M5 0 0
 5 Series 1442 22775 22637
 635CSi 0 0
 6 Series 0 0 -1
 740iA (E38) 4 697
 740i (M62) 450 2384
 740iL (E38) 6 612
 750iL 0 43
 740iL (M62) 1341 12456
 750iL (E38) 77 981
 7 Series 1878 17173 15005
 84OCiA 30 373
 85OCiA 10 147
 850CSi 0 5
 8 Series 40 525 948
 Without Tourist 1996 1995
 December 6398 7205
 Year-to-Date 104617 92520


SOURCE BMW of North America, Inc.
 -0- 1/7/97


/NOTE TO EDITORS: This and all BMW press materials are available via BMW's fax-on-demand service. The phone number is: 888-BMW-4960. Copies of the speeches given yesterday by Bernd Pischetsrieder, Helmut Panke and Victor Doolan are available by dialing 800-753-0352, ext. 700./

/CONTACT: Martha McKinley, Business Communications Manager of BMW of North America, 201-307-3786/

CO: BMW of North America, Inc. ST: Michigan IN: AUT SU: SLS

DA-LH -- NYTU071 -- 9653 01/07/97 12:29 EST http://www.prnewswire.com
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Publication:PR Newswire
Date:Jan 7, 1997
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