BMW ART BIKE MAKES ITS DEBUT AT FORBES GALLERIES.
The Art Bike, a BMW K 1100 RS motorcycle painted with symbols of the Sioux culture and the geometric designs of the Plains Indians, recounts the stories of the Sioux and their struggle for freedom that Lynn learned as a young child growing up on the Rosebud (Lakota) Sioux Reservation near White River, S.D.
"The Art Bike is another symbol of BMW's commitment to and citizenship in the U.S. market," commented Dr. Helmut Panke, Chairman of BMW of North America, Inc. "Now, we proudly establish a link to Native American cultures, which have had a profound impact upon our nation's heritage."
"Given our long-standing interests both in motorcycling and American heritage, we were captivated by Lynn Burnette's innovative work," said Timothy Forbes.
"Motorcycling, to many, represents freedom," added Philip Capossela, Vice President of the BMW Motorcycle Group, "an environment in which the rider, the machine and the world are in perfect harmony. We thought it would be especially fitting, therefore, to commission a Native American artist -- a member of a nation of people who fought long and hard to maintain freedom -- to paint BMW's Art Bike."
Lynn's paintings and sculptures have been shown in several cities across the United States. But perhaps his most recognized artistic endeavor is the National Native American War Memorial located in Charter Oak, Iowa. The proposed project, encompassing more than 300 pieces of sculpture, recognizes and honors those Native Americans who lost their lives serving in the United States Armed Forces.
In support of the National Native American War Memorial, BMW will contribute proceeds from the sales of commemorative Art Bike posters to the project.
Following its New York debut, the Art Bike will be transported to Atlanta, where it will be on display at the BMW Hospitality Center during the Olympic Games. It will then be on exhibit at the Zentrum, a museum and visitor's center recently established at BMW's Spartenburg, South Carolina-based manufacturing facility, before it travels to other exhibition venues around the country.
BMW entered the U.S. market in 1975. Since then, the company has grown to include marketing, sales and financial services organizations in the U.S. and Canada, the Spartenburg manufacturing operation, a design firm in California, and various other facilities throughout the U.S. and Canada. BMW is also represented through North American networks of automobile and motorcycle retailers.
Editor's Note: The preview is open to members of the press.
CONTACT: Robert D. Mitchell
Product Information Manager
BMW of North America, Inc.
Mountain Avenue Associates
|Printer friendly Cite/link Email Feedback|
|Date:||Jun 26, 1996|
|Previous Article:||VTEL EXPANDS PRESENTATION TOOLS ON ITS ENTERPRISE SERIES OF VIDEOCONFERENCING PRODUCTS; QuickView Allows Information Sharing with the Ease of Using...|
|Next Article:||THE BON-TON STORES NAMES NEW CHIEF FINANCIAL OFFICER.|