BMK Purchases APRIVA's Mobile Store Solution to Improve Field Service Performance.Business Editors COMMERCE, Calif.--(BUSINESS WIRE)--Feb. 9, 2004 BMK BMK Benzyl Methyl Keton BMK Bookmarked File BMK Benchmark , the leading national provider of general merchandise distribution and services to retailers, announced today that it has signed an agreement with APRIVA(R), a leading developer of wireless applications, to implement the Mobile Store/DSD solution. This hand-held wireless communication service tool is designed to provide BMK's Field Service representatives with real-time information on product availability and product authorizations while at the same time ensuring optimum service frequency. With this enhanced technology, BMK expects to provide better service to its customers and vendors through increased fulfillment rates and product turns. BMK and APRIVA are developing a customized version of APRIVA's Mobile Store solution based on BMK's distribution model. "We worked closely with BMK's Field Service team to identify key features and functionality aimed at helping them better serve their customers," said Paul Coppinger, President of APRIVA. "With added features such as routing information, store mapping, and instant messaging Exchanging text messages in real time between two or more people logged into a particular instant messaging (IM) service. Instant messaging is more interactive than e-mail because messages are sent immediately, whereas e-mail messages can be queued up in a mail server for seconds or , BMK's Field Service team will now be able to improve its service level and increase sales for its entire customer base." In addition to improved store-level service, BMK's customers will benefit from BMK's ability to monitor and track orders during the day. Customer orders and store service schedules will now be immediately available. These features will assure consistency in service and the capability to react quickly to customer requests. BMK is estimating that a full implementation of the Mobile Store/DSD solution will be completed by Q2 2004. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Eric Bescoby, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BMK, "We are fully committed (Law) committed to prison for trial, in distinction from being detained for examination. See also: Fully to investing in new technologies, such as APRIVA's Mobile Store solution. These investments will provide BMK with a competitive advantage while giving our customers and vendors the level of service they demand from us." About BMK BMK was founded in 1960, and is the leading distributor of general merchandise products to major grocery and drug chains in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Product categories include cosmetics, toys, pet supplies, stationery, hosiery, appliances, and many more. BMK serves more than 17,000 supermarket, drug, and convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , including Vons, Ralphs, Albertsons, Longs Drugs Longs Drugs (NYSE: LDG) is a pharmacy chain store located in the West Coast of the United States. It was founded in 1938 by brothers Thomas and Joseph Long (son-in-law of Marion Barton Skaggs, co-founder of Safeway Inc.), with their first store in Oakland, California. , Sav-on Drugs, Harris-Teeter, and Winn-Dixie. About APRIVA APRIVA (www.apriva.com) is a leading wireless solution provider that delivers the hardware, software, and network infrastructure required to develop and deploy high-performance mobile solutions. APRIVA serves companies within the financial services, freight transportation, and media publications industries. APRIVA's application product offerings include the APRIVA Point of Sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) system, APRIVA Mobile Store, and APRIVA Freight Tracker. For more information, please contact Jeff Isler, Executive Vice President of Marketing and Purchasing at BMK, 7101 E. Slauson Avenue, Commerce, CA 90040. Telephone: 323-728-5080; fax: 323-728-6960; email: jisler@bmkinc.com. |
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