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BMG Interactive Forms Publishing Alliance with Pixel.


SAN FRANCISCO--(BUSINESS WIRE)--Sept. 10, 1996--Continuing to sign the world's best game development talent, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health)
BMG Be My Girl
BMG Blue Man Group
BMG Bertelsmann Music Group
BMG Be My Guest
BMG Browning Machine Gun
BMG Bulk Metallic Glass
 Interactive today announced it has formed a strategic publishing alliance with Pixel Multimedia.

Based in Tel Aviv, Israel, Pixel is managed by former Israeli Air Force The Israeli Air Force (IAF; Hebrew: זרוע האויר והחלל, Zroa HaAvir VeHaḤalal  fighter pilots and game development experts who have been recognized for creating advanced, real-world military simulation titles.

"Pixel's real military expertise and technical edge provide a rare combination of talent," noted Don Traeger, vice president of worldwide product development and A&R. "Our alliance with Pixel will give BMG Interactive a strong advantage in this competitive category. We're pleased to be working with such a cutting-edge group."

Entering the game software market just three years ago, Pixel Multimedia has quickly established itself as an award-winning developer. The company's command of a proprietary, next-generation technology has given it an edge in developing outstanding military combat and flight simulation content. Leveraging this innovation, Pixel is able to create highly realistic, real-time 3D environments that combine with real-world air combat experience to greatly enhance game action and challenge.

"We're pleased to join forces with BMG Interactive because of their global strength and game development expertise," noted Guy Poran, president of Pixel Multimedia. "Military simulation titles are among the most popular games today, and BMG Interactive will ensure our product's reach to millions of enthusiasts around the world."

The first BMG Interactive-Pixel title is currently under development for leading systems and set for release in 1998. Pixel Multimedia is one of nine independent game developers that are currently working with BMG Interactive to produce game titles for leading systems. The roster includes Boss Game Studios, Delphine Software International Delphine Software was a French video game developer. They were famous for their games Another World and , which bore a similarity to Prince of Persia, both in gameplay and in utilizing rotoscoped animation. , DMA (1) (Digital Media Adapter) See digital media hub.

(2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases.
 Design, Interactive Studios, NMS See NetWare Management System.  Software, New Level Software, Z-AXIS, and Zombie.

BMG Interactive is the global entertainment software publishing Entertainment Software Publishing (エンターテインメント・ソフトウェア・パブリッシング), or ESP, is a computer game publisher.  arm of BMG Entertainment, the $5.3 billion division of Bertelsmann AG, a $13.7 billion operation and second largest media company in the world.

Established in 1994, BMG Interactive markets and distributes next generation titles for PlayStation, Saturn, Nintendo 64, and PC CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, while cultivating the talents of its premiere game developers worldwide. BMG Interactive is based in San Francisco and has offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and London. -0-

Note to editors: BMG Interactive is a trademark of BMG Music. All other names are trademarks of their respective holders.

CONTACT: BMG Interactive

Laurie Thornton Neff, 415/330-0479

ltneff@bmgmusic.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 10, 1996
Words:397
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