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BMG Interactive Entertainment to publish "Beethoven Lives Upstairs" for Music Pen Inc.


NEW YORK--(BUSINESS WIRE)--May 31, 1995--BMG Interactive Entertainment and Music Pen Inc., one of the country's most respected independent developers and publishers of consumer software, Wednesday announced a single title deal.

Under the terms of the agreement, BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health)
BMG Be My Girl
BMG Blue Man Group
BMG Bertelsmann Music Group
BMG Be My Guest
BMG Browning Machine Gun
BMG Bulk Metallic Glass
 Interactive Entertainment will market and distribute Music Pen's innovative PC CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 title "Beethoven Lives Upstairs" in more than 41 countries around the world.

"With our heritage in the recording industry, BMG Interactive Entertainment is excited to bring Ludwig van Beethoven to children in a new and interactive way with "Beethoven Lives Upstairs," said Jay Moses, BMG Interactive Entertainment senior vice president and general manager.

"Music Pen has translated the critically acclaimed children's series into an imaginative CD-ROM packed with activities that will surprise and entertain kids as they discover the magical and musical world of Beethoven."

"Music Pen is proud to have the worldwide distribution strength and marketing expertise of BMG Interactive Entertainment supporting the launch of "Beethoven Lives Upstairs," a title we believe will elevate the level of entertainment and learning in children's products," said Yee-Ping Wu, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Music Pen.

"Parents will be thrilled to see their children's joy and sense of accomplishment as they discover themselves writing, painting and learning about one of the greatest composers of all time."

"Beethoven Lives Upstairs" puts kids into a magical world full of music, games and artistic inspiration Inspiration in artistic composition refers to an irrational and unconscious burst of creativity. Literally, the word means "breathed upon," and it has its origins in both Hellenism and Hebraism in the west. , with Ludwig van Beethoven as their wacky and often feisty guide. Throughout the exploration, children will create their own paintings, learn all aspects of music and are able to record everything they do in their own full-color journal.

Along the way, they meet such charismatic creatures as Legato the Slithering slith·er  
v. slith·ered, slith·er·ing, slith·ers

v.intr.
1. To glide or slide like a reptile. See Synonyms at slide.

2. To walk with a sliding or shuffling gait.

3.
 Snake and Staccato the Frog. Inspired by the award-winning Classical Kids CD audio and video collection, "Beethoven Lives Upstairs," available domestically in September, shows kids how fun classical music can be.

The "Beethoven Lives Upstairs" story has won the hearts of millions of fans through the Juno Award-winning audio cassette A 1/8" inch, analog audio tape format that has been widely used for music distribution and home recording. Although the same size housing is used, the tape thickness and length determine the recording time. Cassettes holding from 15 minutes to 60 minutes per side have been manufactured.  and compact disc, the Emmy Award-winning home video, the critically acclaimed hard-cover book, and continually sold-out live symphony concert presentations, all based on the original story written by Barbara Nichol for Susan Hammond's Classical Kids.

All Classical Kids audio and video releases are marketed by The Children's Group, a Toronto-based family entertainment marketing and management company. The "Beethoven Lives Upstairs" interactive CD-ROM was designed and developed by Music Pen Inc., in close creative collaboration with Classical Kids originator and producer, Susan Hammond.

Founded in 1987, Music Pen has rapidly become a leading independent content developer and publisher of consumer multimedia software, including "Lenny's MusicToons," "Wiggins In Storyland Wiggins in Storyland is an educational computer game designed for Microsoft DOS and Windows. It was released by Virgin Sound and Design in 1994. The game centers around a green bookworm named Wiggins and features voice acting by Doug Preis, Joseph Siravo, Eden Rigal, ," Scholastic's "The Magic School Bus" and many more.

The company develops products in a wide array of entertainment and learning categories. Music Pen's extensive proprietary technology enables it to integrate diverse media across multiple digital platforms. Based in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Music Pen has established a host of strategic alliance partners whose expertise cross the publishing, entertainment, education, distribution and marketing fields worldwide.

BMG Interactive Entertainment is the multimedia and new technologies division of BMG Entertainment, the $4.1 billion entertainment arm of Bertelsmann AG Bertelsmann AG

German media company. Beginning as a religious printer and publisher in 1835, the company grew steadily over the next century. Though virtually destroyed by Allied bombing in 1945, it recovered quickly after World War II.
, the $11.8 billion-a-year worldwide media enterprise. With operations in 41 countries, BMG Entertainment's core record labels include Arista Records “Arista” redirects here. For other uses, see Arista (disambiguation).

Arista Records is an American record label that is a wholly owned subsidiary of Sony BMG, and operates under the RCA Label Group.
, Ariola and RCA Records.

NOTE TO EDITORS: Photos available upon request.

CONTACT: Manning, Selvage & Lee

Kris Gilbert (for BME BME
abbr.
1. Bachelor of Mechanical Engineering

2. Bachelor of Mining Engineering

3. Bachelor of Music Education
 IE), 818/509-1840

or

Music Pen Inc.

Francine Hermelin, 212/807-9608, Ext. 71

or

The Children's Group

Michelle Henderson, 905/831-1995
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 31, 1995
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