BMG Entertainment and Egreetings Network Form Strategic Alliance; Top Artists To Be Promoted Through Free Online Music Cards.Business/Entertainment Editors & High-Tech Writers SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and NEW YORK--(BUSINESS WIRE)--April 27, 2000 BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Entertainment (BMG), the worldwide music and entertainment division of Bertelsmann AG Bertelsmann AG German media company. Beginning as a religious printer and publisher in 1835, the company grew steadily over the next century. Though virtually destroyed by Allied bombing in 1945, it recovered quickly after World War II. , and Egreetings Network, Inc. (Nasdaq:EGRT), a leading provider of online cards, gifts and invitations, today announced that they have entered into a strategic marketing agreement. Under this new relationship, Egreetings will make available free online music cards featuring BMG artists and music and will promote the sale of related digital gift certificates and CDs. The deal grew out of the success of current promotions on www.egreetings.com featuring BMG artists such as Barry White and George Winston This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . Among the upcoming BMG artists to be promoted through exclusive music online cards are Whitney Houston, Lou Bega and Vertical Horizon. Additional artists, including current favorites and breaking new acts, will be added regularly. "We are developing innovative ways to connect our artists with their fans via the Internet and have been extremely impressed by the tremendous exposure our artists have received through Egreetings.com," said Kevin Conroy Kevin Conroy (born November 30 1955) is an American actor of stage, screen, and voice, perhaps best known for his portrayal of DC Comics superhero Batman in numerous animated series and features that comprised the DC animated universe. , senior vice president, Worldwide Marketing and New Technology, BMG Entertainment. "Since Egreetings first offered our artists' music cards, millions of visitors have viewed and sent them and many have purchased our artists' music as a result. This expanded alliance with Egreetings will provide great exposure for both our developing and established artists and drive sales through all channels of distribution." "Egreetings is an important strategic partner for BMG in the online network we are building," said Andrew Lipsher, vice president, Corporate Development, BMG Entertainment. "Underpinning this agreement is the tremendous value created by the guaranteed opportunity to market, promote and sell our artists' music through Egreetings' reach in the marketplace." "Online music cards have proven extremely popular with Egreetings.com members because it gives them a powerful way to express their feelings," said Egreetings CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Gordon M. Tucker. "Working with BMG, a leader in the music industry, we are significantly increasing our multimedia content and offering a wide range of artists and musical styles to our millions of Egreetings.com customers. We are also creating expanded opportunities for BMG to promote their artists and sell merchandise through the incredibly viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. power of online cards." Viral Marketing is a new buzzword A term that refers to the latest technology or a term that sounds catchy. If not a flash in the pan, new technologies become mainstream. For example, Java was a hot buzzword in the 1990s, but should remain a major topic for decades. referring to the broad and rapid dissemination of information on the Internet. Online cards are particularly "viral" as the delighted recipient of an online card is often inclined to send a card of his/her own, with resulting exposure growing exponentially. Egreetings.com, which offers over 6000 free online cards, has seen this viral effect immediately take hold with the release of its first music cards. About BMG BMG Entertainment is the $4.7 billion worldwide music and entertainment division of Bertelsmann AG, one of the world's leading media companies, with annual revenues of $16.4 billion. BMG owns more than 200 record labels in 53 countries, including Arista Records “Arista” redirects here. For other uses, see Arista (disambiguation). Arista Records is an American record label that is a wholly owned subsidiary of Sony BMG, and operates under the RCA Label Group. , RCA Records RCA Records is one of the flagship labels of Sony BMG Music Entertainment. RCA Records was founded in 1901 as the Victor Talking Machine Company, and the RCA initials stand for Radio Corporation of America, which was the parent corporation in the pre-BMG days. , Ariola and Windham Hill. BMG has been a leader in using the Internet to bring fans closer to their favorite artists. In addition to establishing GetMusic, an online content and commerce joint venture, BMG's online presence includes more than 30 wholly owned music & lifestyle Web sites around the world, and strategic marketing agreements with and key investments in leading online companies ARTISTdirect, Riffage.com, Egreetings Network, Listen.com and Eritmo.com, among others. BMG also owns the world's largest music club, one of the world's largest music publishing The contractual relationship between a songwriter or music composer and a music publisher, whereby the writer assigns part or all of his or her music copyrights to the publisher in exchange for the publisher's commercial exploitation of the music. companies, and one of the world's leading compact disc and cassette manufacturing companies. Bertelsmann's North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. interests also include the Random House Inc. book publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. group; and the Gruner + Jahr Gruner + Jahr GmbH & Co. KG is the largest European printing and publishing firm. Its headquarters is in Baumwall, Hamburg, Germany. History Originally founded on Aug 1, 1948 as the Henri Nannen publishing house, Gruner + Jahr was created in 1965 from a merger by magazine publishing group, which includes McCall's, Parents, Family Circle and YM magazines, among others. About Egreetings Network, Inc. Egreetings Network offers consumers and businesses a convenient and creative way to express themselves and manage relationships through online cards, gifts and invitations. The Egreetings.com Web site includes over 6,000 free online cards for all occasions and sentiments which feature rich graphics, animations and music that consumers can personalize to make their messages memorable and unique. Egreetings.com also offers a wide variety of gifts and online gift certificates, making it easy for consumers to find and send a thoughtful gift along with their online card. The Egreetings Invites service allows visitors to easily manage personal and business events online. Egreetings Network, Inc. is a Nasdaq-listed company under the symbol EGRT. Note to Editors: E-greetings is a registered trademark and Egreetings is a trademark of Egreetings Network, Inc. This news release contains forward-looking statements about Egreetings Network, Inc. that involve a number of risks and uncertainties. These statements may differ materially from actual future events or results. Among the important risk factors that could cause such differences are the risks associated with the integration of BMG Entertainment content on the Egreetings.com site, the early development stage of Egreetings.com e-commerce initiatives, the effect of current and future competition in the online greetings business, as well as the risk factors detailed from time to time in the company's periodic reports and registration statements which are filed with the Securities and Exchange Commission. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion