BMG Entertainment Signs Interlynx Technology for HR Services Delivery; InterAction-TM- Employee and Manager Self Service Suites Selected After Extensive Vendor Evaluations.

Business and High Tech Editors

BOSTON--(BUSINESS WIRE)--Feb. 8, 2000

BMG Entertainment, the $4.6 billion worldwide music and entertainment division of Bertelsmann AG, and Interlynx Technology, the leading provider of Web and interactive voice response (IVR)-based employee self-service (ESS) applications for human resources, today announced that BMG has selected Interlynx to provide the employee and manager self service delivery platform for BMG's employees worldwide.

InterAction(TM), the award-winning, integrated services delivery platform developed by Interlynx, is the only complete product integrating employee self-service, manager self-service and HR service center applications, leveraging Web and voice technology. InterAction's ability to meet the total service delivery needs through a comprehensive set of functionally rich applications was an important factor in the selection process for BMG.

&uot;We looked at everyone in the self-service space, conducting a thorough evaluation of all the vendors,&uot; said Eric Anolik, Senior Director - Payroll &HRIS, of BMG Entertainment. &uot;The breadth of employee and manager self-service applications offered in the InterAction product was unmatched, as was InterAction's ability to bridge the gap between self-service and the HR service center, providing a complete and cohesive service delivery offering. Interlynx was also unique among the vendors in terms of experience across an impressive list of customers already in production with the product. With all of the changes that have recently occurred in the marketplace, we were not as confident with any of the other vendors.&uot;

One of the world's leading media companies, BMG owns more than 200 record labels in 53 countries including Arista Records, and RCA Records. A leader in using the Internet to bring fans closer to their favorite artists, BMG recently established GetMusic, a joint venture to market artists and sell their music online. Now they will expand their commitment to leverage the Internet by using a combination of Web technology and IVR to automate human resources, benefits, and payroll business processes for their employees around the world.

&uot;BMG has demonstrated an ongoing commitment to use the Internet, first to provide greater exposure for their artists and then to create a digital connection between artists and fans. We are very excited that they have chosen Interlynx to provide the digital connection between human resources and BMG's employees,&uot; stated Michael George, president and CEO of Interlynx Technology. &uot;We are pleased to add them to the consistently increasing list of companies using InterAction(TM), not only because they are a music industry leader, but because they represent a significant market segment that has invested in a HRMS other than PeopleSoft. While this group has been largely neglected by the self service industry, Interlynx is helping customers like BMG, Cummins Engine, and Marathon Oil, leverage their HRMS investment with a strategic, self service initiative based on InterAction.&uot;

About BMG

One of the world's leading media companies with annual revenues of $16.4 billion, BMG Entertainment is the worldwide music and entertainment division of Bertelsmann AG. In addition to owning more than 200 record labels including Arista Records and RCA Records, BMG owns the world's largest music club, one of the world's largest music publishing companies, and one of the world's leading compact disc and cassette manufacturing companies. Bertelsmann's North America interests also include the Random House Inc. book publishing group; and the Gruner + Jahr magazine publishing group, which includes McCall's, Parents, Family Circle and YM magazines, among others.

About Interlynx

Based in Boston, Interlynx Technology is the creator of InterAction (TM), the most widely used, packaged self service product for human resources. The first Web and IVR-based product that provides end to end employee service delivery, InterAction's role-based, self-service applications face employees and managers, as well as service representatives, incorporating life event transaction processing and case management for the HR Call Center. InterAction interfaces to PeopleSoft, SAP, Integral, Icarian, Oblix, Tesseract, Cyborg, WebHire, other packaged HRIS products, homegrown systems, and the knowledgebase product from Authoria, Inc.

InterAction has received top industry honors from IDG, having received the 1999 SI Impact Award for Best Intranet/Extranet Solution, and from Human Resource Executive Magazine, awarding Interlynx's Total InterAction for Call Centers(TM) as 1998 Product of the Year and Interlynx's Department Merit Review as 1999 Product of the Year.

Interlynx has provided innovative, self-service applications for human resources since 1994. Every day, millions of people have access to InterAction to serve themselves at major corporations and organizations including AlliedSignal, CBS, Compaq Computer, Intuit, Massachusetts Institute of Technology, General Electric, Boston Scientific, Liz Claiborne, Office Depot, and Wang. For more information view the Company's Web site at http://www.interlynx.com.

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