BMG Entertainment Selects Ascential's DataStage to Drive North American Sales and Distribution.Business/Technology Editors WESTBORO, Mass.--(BUSINESS WIRE)--April 9, 2001 Global Entertainment Leader Chooses Ascential DataStage to Deliver Next Generation Business Information for North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Marketing and Sales Ascential(TM) Software, Inc., the leading provider of Information Asset Management solutions, today announced that BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Entertainment, a division of Bertelsmann AG Bertelsmann AG German media company. Beginning as a religious printer and publisher in 1835, the company grew steadily over the next century. Though virtually destroyed by Allied bombing in 1945, it recovered quickly after World War II. , has chosen DataStage(R) to deliver comprehensive marketing, sales and distribution data to BMG's North American Marketing, Distribution, Label Management and Field Sales Organizations. BMG will use Ascential DataStage to consolidate information on warehouse shipments, retail sales, and airtime play for more than 9,000 active music titles and deliver that information to hundreds of users across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . BMG will use this improved business intelligence information and delivery solution to drive enhanced marketing and distribution planning and enable new field-level tactical sales programs. "Our business units need access to key sales and distribution information to understand market dynamics and achieve their goals of managing business unit projects, improving distribution and increasing sales," said Anthony Marino, director of applications development, BMG Entertainment. "The next generation business intelligence solution that we are currently building will deliver the necessary information to users across BMG Entertainment North America. Our partnership with Ascential is critical to our project, enabling us to leverage our traditional mainframe data sources in new applications and deliver an aggressive program of distributed data marts, based on Ascential meta data capabilities. Ascential has an exceptional track record of providing successful enterprise-scale business intelligence solutions, and we look forward to showcasing this next generation solution to our users and the entire BMG organization." "Customer relationship management is an important strategic element in any organization's business model and can be particularly challenging when both retail and distributor data is involved," said Mikael Wipperfeld, vice president, marketing, Ascential Software. "By helping organizations such as BMG produce and leverage timely, accurate customer data to deliver increased value to customers, Ascential is clearly demonstrating its leadership position in the Information Asset Management market." About BMG Entertainment BMG Entertainment is the global music division of Bertelsmann AG, one of the world's leading media companies, with annual revenues of $17.6 billion. BMG owns more than 200 record labels in 54 countries, including Arista Records “Arista” redirects here. For other uses, see Arista (disambiguation). Arista Records is an American record label that is a wholly owned subsidiary of Sony BMG, and operates under the RCA Label Group. , RCA Records RCA Records is one of the flagship labels of Sony BMG Music Entertainment. RCA Records was founded in 1901 as the Victor Talking Machine Company, and the RCA initials stand for Radio Corporation of America, which was the parent corporation in the pre-BMG days. and Ariola. As a leader in using the Internet to bring fans closer to their favorite artists, BMG's online presence includes more than 35 wholly owned music & lifestyle Web sites around the world brought together under the click2music.com umbrella. BMG also owns one of the world's largest music publishing The contractual relationship between a songwriter or music composer and a music publisher, whereby the writer assigns part or all of his or her music copyrights to the publisher in exchange for the publisher's commercial exploitation of the music. companies, and one of the world's leading compact disc and cassette manufacturing companies. About Ascential Ascential Software, Inc. is the leading provider of Information Asset Management solutions to the Global 2000. Customers use Ascential products to turn vast amounts of disparate, unrefined data into reusable information assets that drive business success. Ascential's unique framework for Information Asset Management enables customers to easily collect, validate, organize, administer and deliver information assets to realize more value from their enterprise data, reduce costs and increase profitability. Headquartered in Westboro, Mass., Ascential has offices worldwide and supports more than 1500 customers, including Fujitsu-Siemens; Towers Perrin Towers Perrin is a global professional services firm. It was established 1 March 1934 as Towers, Perrin, Forster & Crosby. The umbrella name of Towers Perrin was adopted in 1987. ; Pfizer, Inc.; BizRate.com and Subaru of America, Inc., in such industries as telecommunications, insurance, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , healthcare, media/entertainment and retail. Ascential is an independent operating company operating company A business that engages in transactions with outsiders. of Informix Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : IFMX IFMX Informix Corporation ) and can be found on the Web at www.ascentialsoftware.com. (c)2001 Ascential Software, Inc. All rights reserved. Ascential(TM)is a trademark of Ascential Software, Inc. and may be registered in other jurisdictions. The following are trademarks of Informix Corporation or its affiliates, one or more of which may be registered in the U.S. or other jurisdictions: Informix(R) and DataStage(R). |
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