BMA November Event: 'The Power of Emotional Branding: A Short Course in Brain Surgery'.IRVINE, Calif. -- New developments in neurosciences and psychology have shed light on what causes one brand to succeed and another to fail. It turns out branding is more about "brain surgery" than about using conventional research methods to guess what customers will do. Join the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, chapter of the Business Marketing Association (SoCal BMA BMA British Medical Association. ) on Nov. 11 as Daryl Travis presents: "Emotional Branding: A Short Course in Brain Surgery" to area marketing professionals. Travis will explain why brands are successful when they reach a customer at his or her most critical touch point--emotion. He will present a unique methodology, called Emotional Research, that helps determine how human emotions affect buying decisions and image perception as the basis for creating an effective brand strategy to gain a sustainable competitive advantage. Presenter Daryl Travis, the author of "Emotional Branding: How Successful Brands Gain the Irrational Edge," has been a branding consultant with over 20 years experience in building and revitalizing brands for Fortune 500 corporations, non-profit associations and academic institutions. He is a CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. for Brandtrust, a top Chicago branding consultancy; he is also a frequent speaker, including BMA and AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. events. All area marketing professionals (SoCal BMA members and non-members alike) are encouraged to attend. Sustaining Sponsors for SoCal BMA include Business Wire for monthly news release distribution; DardenLentz for graphic design and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales ; ExactTarget for e-marketing management; Kloster Audio Services for presentation A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and support; and The Phelps Group for Web site management. Logistics This dinner meeting will be held on Thursday, Nov. 11, 2004, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Blvd., Newport Beach Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , CA 92660. Prices are $38 for BMA members, $48 for non-members and $30 for students through Monday, Nov. 8 - then $50, $60 and $35 respectively thereafter. Registration is through the SoCal BMA Web site at www.socalbma.org, or by e-mailing Dan Rime rime: see rhyme. at drime@cdce.com. About the BMA The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national Web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. Monthly dinner meetings and presentations are held on the second Thursday of each month. |
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