BMA November Event: 'Channel Marketing for Maximum Efficiency and ROI'; A Special Panel Event.IRVINE, Calif. -- On Nov. 10, the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, chapter of the Business Marketing Association (SoCal BMA BMA British Medical Association. ) will host the special panel event: "Channel Marketing for Maximum Efficiency and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ." This panel will consist of marketing professionals offering insights into the current state of channel marketing, as well as systems and methods for optimizing this structure. A case history from a company's perspective will also be presented. All marketing professionals (BMA and non-BMA members alike) are highly encouraged to attend. Panelists will include: Lisa MacKenzie, Founder of LDMacKenzie Consulting and former publisher of CRN CRN Computer Reseller News CRN Crown CRN Council for Responsible Nutrition CRN Crane CRN Community Recycling Network CRN Course Reference Number CRN Center for Responsible Nanotechnology CRN Cornish (SIL code, UK) magazine. Lisa is a 20-year high-tech channel veteran with experience at the manufacturer, distributor and media levels. She has helped manufacturers and agencies better understand, service and maximize their unique channels by defining and refining internal structure, channel programs, service and support, media, and messaging that will resonate with those customers. She is a popular speaker at events hosted by Intel, Okidata, AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. , NASBA NASBA National Association of State Boards of Accountancy NASBA Nucleic Acid Sequence-Based Amplification (assay used to detect HIV viral load in blood plasma) , Baptie, ViewSonic, Avnet and Women in Technology. Prior to joining CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information , MacKenzie held various channel marketing positions for companies including Ingram Micro Ingram Micro, Inc. NYSE: IM a Fortune 100 company founded in 1979 and based in Santa Ana, California. It is the world’s largest technology distributor and a leading technology sales, marketing and logistics company. , Monogram monogram [Gr.,=single letter], symbol of a name or names, consisting typically of a letter or several letters worked together. A famous monogram is that of Christ, consisting of X (chi) and P (rho), the first two letters of Christ in Greek. Software, TouchStone Software and Fifth Generation Systems. Brad Burkle, Principal, channel-360 Inc. channel-360 assists high-tech companies in ramping up their channel sales, especially start-ups with initial venture funding and mid-sized companies. The firm identifies the most powerful channel value proposition and designs a channel program to maximize partner appeal and speed to revenue. Their approach also encompasses an internal channel process roadmap, channel sales coaching for internal staff, and overall management of the channel sales program. Brad's 20 years of experience includes managing sales organizations, driving channel sales, and setting up channel programs for Fortune 500, small-cap, and start-up organizations. Kirk Robinson, Vice President, Customer Solutions Marketing, Ingram Micro. Ingram Micro is the county's top-ranked company by revenue, 76th on the Fortune 500, the world's largest technology distributor, and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain in 100 countries, Ingram Micro creates sales and profit opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , and product aggregation and distribution. Kirk will provide a unique perspective from this vantage point on how companies can most effectively work with their channel partners for mutual productivity and profitability. Logistics -- Note: Return to usual venue This dinner meeting will be held on Thursday, Nov. 10, 2005, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Blvd., Newport Beach, CA 92660. Prices are $38 for BMA members, $48 for non-members and $30 for students through Monday, Nov. 7 - then $50, $60 and $35 respectively thereafter. Registration is through the SoCal BMA Web site at www.socalbma.org or by e-mailing info@socalbma.org. About the BMA The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national Web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. Monthly dinner meetings and presentations are held on the second Thursday of each month. |
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