BMA May 2006 Event: ``Maximize Your Trade Show Presence''.IRVINE, Calif. -- On May 10, the SoCal chapter of the Business Marketing Association (BMA BMA British Medical Association. ) will present "Maximize Your Trade Show Presence." Event speaker Michael Waldron, of Waldron Group (WGI WGI World Games Inc WGI Winter Guard International WGI Within Grade Increase WGI Washington Group International, Inc. WGI Working Group on Informatics (United Nations) ), will share successful strategies for helping marketing professionals make the most of their trade show investment. Topics will include the latest trade show trends, ideas and tools to help drive booth traffic before the event, how to produce a compelling exhibit, and tips on generating focused, trackable post-event follow up to yield greater return. Joining Michael will be Richard Bent, Senior Manager of Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales for Grumman Space Technology. Richard will provide a case study on proven methods for incorporating online and interactive technologies along with traditional offline communications to maximize trade show results. All area marketing professionals, BMA and non-BMA members alike, are encouraged to attend this event. Speaker Michael Waldron is owner and design principal of Waldron Group Inc. (WGI). He specializes in the complete design and management of exhibition and event programs, working with national and international clients including International Rectifier International Rectifier Corp. (NYSE: IRF) is a manufacturer of power semiconductors (MOSFET, IGBT, diodes and thyristors), located in El Segundo, California, USA. It has a market capitalization of 2.48 billion USD and is listed on the S&P Midcap 400. , Medtronic Medtronic Cardiology A major manufacturer of pacemakers, defibrillators, and other cardiac devices MiniMed, Northrup Grumman, and Relsys International. Michael has 20 years of experience in the exhibit industry as a designer, inventor INVENTOR. One who invents or finds out something. 2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that , account executive and company owner. He and the Waldron Group have been recognized with numerous awards including Exhibitor Magazine's prestigious Exhibit Design Award. Logistics This SoCal BMA dinner meeting will be held Wed., May 10, 2006, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Boulevard, Newport Beach Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , CA 92660. Early-bird prices are $38 for BMA members, $48 for non-members and $30 for students through Mon., May 8. Prices are $50, $60 and $35, respectively, thereafter. Registration is available through the Socal BMA website at www.socalbma.org or by emailing info@socalbma.org. About BMA The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. |
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