BMA March Event: 'Drive Sales and Retain Customers by Integrating Effective E-Mail Marketing Strategies and Techniques'.IRVINE, Calif. -- An April CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). magazine poll of nearly 500 marketing executives reveals that 70 percent cite e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. as the tactic with the greatest impact on sales. On June 9, the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, chapter of the Business Marketing Association (SoCal BMA BMA British Medical Association. ) will feature the presentation: "Drive Sales and Retain Customers by Integrating Effective E-Mail Marketing Strategies and Techniques." Event speaker Joel Book, eMarketing Strategist for ExactTarget, will illustrate how savvy marketers are using permission e-mail in partnership with direct mail, direct sales, and outbound customer service contacts to communicate more effectively, maximize sales performance, and keep customers connected to their brand. His presentation will highlight key trends for effective e-mail marketing, review the benefits of integrating permission e-mail with CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. technology, and look inside the strategies of several successful e-mail marketers. All area marketing professionals (SoCal BMA members and non-members alike) are encouraged to attend this event. Don't miss this opportunity to improve the impact that e-mail marketing can have on your sales, your customers, and your brand. About the Speaker Joel Book is director of agency partner management at ExactTarget, a company specializing in sophisticated, on-demand software See SaaS. solutions for permission-based e-mail marketing. With 25 years of experience in database marketing, Book provides strategic and tactical counsel to a wide range of companies and agencies to help them successfully integrate e-mail marketing into their overall marketing efforts to maximize impact and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . He has also worked as an independent consultant to both agencies and corporations. Logistics This dinner meeting will be held on Thursday, June 9, 2005, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Blvd., Newport Beach Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , CA 92660. Prices are $38 for BMA members, $48 for non-members and $30 for students through Monday, June 4 - then $50, $60 and $35 respectively thereafter. Registration is through the Socal BMA Web site at www.socalbma.org or by e-mailing info@socalbma.org. About the BMA The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national Web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. Monthly dinner meetings and presentations are held on the second Thursday of each month. |
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