BMA January 2006 Event: 'The New World of Direct Marketing: Integrating Direct Mail, E-Mail, the Internet and Telemarketing for Maximum Results'.IRVINE, Calif. -- Today's business Today's Business is a show on CNBC that aired in the early morning, 5 to 7AM ET timeslot, hosted by Liz Claman and Bob Sellers, and it was replaced by Wake Up Call on Feb 4, 2002. marketing professionals understand that direct marketing campaigns often must integrate direct mail, e-mail, Internet and telemarketing. But which tactic or combination will produce the desired results? On Jan. 19, 2006, the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, chapter of the Business Marketing Association (SoCal BMA BMA British Medical Association. ) will present a discussion addressing the new world of direct marketing. Topics will include: --Increasing campaign effectiveness by using the right direct marketing mix --When to avoid the Web at all costs --How product price and margin drive strategy in both direct mail and e-mail --The dos and don'ts of business-to-business telemarketing --How to drive an aggressive e-mail campaign without creating a backlash --How to capture your campaign responses online -- accurately, efficiently and immediately --How to present, control and track lead information online Presenter Event speaker David Carpenter David Carpenter may refer to:
(Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. , Kawasaki, RSA Security, Onyx Software, H&R Block and Option One Mortgage. Carpenter is past president of the Direct Marketing Association (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ) in Seattle and is a speaker at DMA and American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) events nationwide. All area marketing professionals (SoCal BMA members and non-members alike) are encouraged to attend this event. Logistics -- Please note event date (third week of January) and new room This dinner meeting will be held in the Court Room on Thursday, Jan. 19, 2006, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Blvd., Newport Beach, CA 92660. Early Bird prices are $38 for BMA members, $48 for non-members and $30 for students through Monday, Jan. 16 -- prices are $50, $60 and $35, respectively, thereafter. Registration is through the SoCal BMA Web site at www.socalbma.org, or by e-mailing info@socalbma.org. About the BMA The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national Web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. |
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