BMA February Event: 'The Inside Story of eBay Business: A Powerfully Integrated Brand Extension'.IRVINE, Calif. -- On Feb. 10, the Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, chapter of the Business Marketing Association (SoCal BMA BMA British Medical Association. ) will host speaker Gary Slack, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Slack Barshinger in Chicago, who will present the inside story of an impressive integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or program for eBay Business. Meeting attendees will learn how eBay Business came to be, how it was launched, how its phenomenal growth is being accelerated through marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , how early research on adoption barriers has shaped both communications strategy and messaging, why results tracking was so important to its success, and what eBay has in store for eBay Business in 2005 and beyond. All area marketing professionals (SoCal BMA members and non-members alike) are encouraged to attend this event. About the Speaker Gary Slack is chairman and chief experience officer of Slack Barshinger, one of the nation's leading business-to-business marketing communications agencies. In 2002 and again in 2004, the Business Marketing Association named Slack Barshinger its national "Agency of the Year" for its "ability to create a sustainable competitive advantage for its clients." In 2001 and again in 2004, BtoB magazine, the monthly authority for B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business marketers, named Slack Barshinger one of the top five B2B agencies in the nation. For 2 years in a row, Gary has been named by BtoB magazine to its annual list of the "Top 100 Most Influential People in Business-to-Business Marketing." He served a 2-year term from 2001-03 as president of the Chicago chapter of the Business Marketing Association. His firm is a member of the Direct Marketing Association, and he himself is a member of the Chicago Association of Direct Marketing, the Technology Executives Club, the Chicago Software Association, the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. , the Customer Relationship Management Association, and the Chicago Interactive Marketing Association. Sustaining Sponsors for SoCal BMA include Business Wire for monthly news release distribution; DardenLentz for graphic design and marketing communications; ExactTarget for e-marketing management; Kloster Audio Services for presentation A/V (1) (Audio/Video) Refers to equipment and applications that deal with sound and sight. The A/V world includes microphones, tape recorders, audio mixers, still and video cameras, film projectors, slide projectors, VCRs, CD and DVD players/recorders, amplifiers and support; and The Phelps Group for Web site management. Logistics This dinner meeting will be held on Thursday, Feb. 10, 2005, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Blvd., Newport Beach Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , CA 92660. Prices are $38 for BMA members, $48 for non-members and $30 for students through Monday, Feb. 7 -- then $50, $60 and $35 respectively thereafter. Registration is through the Socal BMA Web site at www.socalbma.org or by e-mailing info@socalbma.org. About the BMA The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national Web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. Monthly dinner meetings and presentations are held on the second Thursday of each month. |
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