BMA April Marketing Event: Accountable Marketing for Accountable Marketers.

IRVINE, Calif. -- Marketing professionals often are challenged by company management or clients to validate their efforts with questions like, "What is marketing really doing for me?" To help marketers answer this question, Steve Cholas, group publisher of United Technical Publishing, will present "Accountable Marketing for Accountable Marketers," at the April 14 meeting of the Southern California chapter of the Business Marketing Association (SoCal BMA). All area marketing professionals (SoCal BMA members and non-members alike) are encouraged to attend.

At this event, Cholas will share his insights into the new challenges facing marketing professionals and media companies in addressing this new call to accountability. His challenging and stimulating discussion will focus on helping marketers find their way in a competitive landscape that has gone through a dramatic change, with electronic distribution emerging as the dominant means of information-gathering by decision makers. He will also explain how media companies, long the ally of marketing and marcom management, are now coming under scrutiny, and how they are being forced to redefine themselves to serve the needs of their constituents.

About the Speaker

Steve Cholas is group publisher of United Technical Publishing, a division of Hearst Business Media. Hearst Business Media is a unit of The Hearst Corp., one of the nation's largest diversified communications companies. Prior to joining Hearst in February 2004, Cholas was group director of strategic alliances and product development for CMP Media's Electronics Group. From 1983 to 2003, he held a number of management roles at CMP, including publisher, Electronic Buyers News (EBN).

Logistics

This dinner meeting will be held on Thursday, April 14, 2005, from 5:30 to 8:30 p.m. at The Pacific Club, 4110 MacArthur Boulevard, Newport Beach, CA 92660. Prices are $38 for BMA members, $48 for non-members and $30 for students through Monday, April 11 - then $50, $60 and $35 respectively thereafter. Registration is through the SoCal BMA Web site at www.socalbma.org or by e-mailing [e-mail].

About the BMA

The Business Marketing Association is the nation's only professional association dedicated to business-to-business marketers and marketing communicators. Members receive networking benefits, peer support, and the opportunity to participate in events attracting important industry speakers and attendees. The BMA national Web site is www.marketing.org. For more information on the SoCal chapter of the BMA, go to www.socalbma.org. Monthly dinner meetings and presentations are held on the second Thursday of each month.