BLUEROADS Launches New Organization Chartered to Help Companies Navigate their Complex Channels.The BLUEROADS Channel Advisory Council Helps Strengthen the Intricate Relationships Among Vendors and their Partners SAN MATEO San Mateo (săn mətā`ō), city (1990 pop. 85,486), San Mateo co., W Calif., on San Francisco Bay; inc. 1894. It is a commercial and retail center with some high-technology manufacturing. San Mateo, Spanish for St. , Calif. -- BLUEROADS today announced the formation of the BLUEROADS Channel Advisory Council, an organization made of up of seasoned IT and business representatives aimed at enabling vendors and partners to improve their effectiveness and profitability. Joining the council are Tushar Kothari, who in addition to his current leadership role at Meru Networks Meru Networks is a privately-owned company wireless networking company catering to medium and large enterprises. Meru's products include wireless access points, controllers, and management software. , has also held executive roles at Cisco and Juniper juniper, any tree or shrub of the genus Juniperus, aromatic evergreens of the family Cupressaceae (cypress family), widely distributed over the north temperate zone. Many are valuable as a source of lumber and oil. , and Gregg Kalman, who has held channel leadership positions at Avaya and Network General. BLUEROADS extended counsel membership to both Kothari and Kalman because of their deep experience in industry leading channel sales. As the leading provider of Partner Opportunity Management (POM) solutions for medium-to-large enterprises, BLUEROADS has invited experts in channel marketing, channel sales and partner management to participate in a forum to discuss leading channel management issues and share insights, experiences and best practices. "Channel leaders on both the partner and vendor side are so focused on creating, managing and winning new sales opportunities that they seldom have the chance to step back and consider key industry trends and directions. BLUEROADS' Channel Advisory Council can play a major role in shaping the future of the channel sales industry," said Charles Watson There are multiple people named Charles Watson:
Tushar Kothari, the senior vice president of worldwide field operations for Meru Networks, commented, "I am pleased to be a part of the BLUEROADS Channel Advisory Council and am impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: that BLUEROADS continually makes long term investments toward its mission of dramatically increasing the effectiveness of partner channel sales. The formation of this council adds an important element of 'real-time' experience and collaboration to BLUEROADS' product development." BLUEROADS Channel Advisory Council members will meet regularly throughout the year with BLUEROADS' operations teams and channel industry constituents. About BLUEROADS Corporation BLUEROADS Corporation delivers proven enterprise Partner Opportunity Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively. Customers like Avaya, Polycom and Juniper depend on BLUEROADS' unique closed-loop system Noun 1. closed-loop system - a control system with a feedback loop that is active closed loop control system - a system for controlling the operation of another system which empowers individual partner representatives to actively participate in sales and marketing processes. BLUEROADS strengthens the bond between vendors and their partners, achieving the mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" goals of increased conversion rates, revenue and market share. BLUEROADS is headquartered in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south. and is financed by ArrowPath Venture Capital, Cardinal Venture Capital, El Dorado El Dorado, legendary country of South America El Dorado (ĕl`dərä`dō, –rā`–) [Span.,=the gilded man], legendary country of the Golden Man sought by adventurers in South America. Ventures and The Halo Fund. For more information, please visit www.blueroads.com. |
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