Printer Friendly

BLUEGRASS COCA-COLA BOTTLING COMPANY INTRODUCES RECYCLED PLASTIC SOFT DRINK BOTTLES

 BLUEGRASS COCA-COLA BOTTLING COMPANY INTRODUCES
 RECYCLED PLASTIC SOFT DRINK BOTTLES
 FRANKFORT, Ky., Nov. 20 /PRNewswire/ -- Bluegrass Coca-Cola Bottling Company today introduced 2-liter plastic soft drink bottles made with recycled plastic soft drink bottles, beginning the Kentucky rollout of the environmentally innovative package.
 The rollout involves plastic bottles of Coca-Cola classic, caffeine-free Coca-Cola classic, diet Coke and caffeine-free diet Coke made with a blend of 25 percent recycled plastic resin and 75 percent "virgin" resin. Consumers in Frankfort, Louisville, Lexington, Paducah and nearby communities can identify these bottles with special labels, point of purchase and other communications materials.
 "This is an environmental turning point -- a step in the right direction -- for plastics recycling," said Robert Shannon, vice president and general manager for Bluegrass Coca-Cola Bottling Company, a division of Minneapolis-based Johnston Coca-Cola Bottling Group. "Introducing the recycled plastic bottle demonstrates 'closed-loop' plastics recycling to our consumers and customers."
 The Coca-Cola Company (NYSE: KO) and Charlotte, N.C.-based Hoechst Celanese Fibers and Film Group developed the recycling process which regenerates resin by breaking down plastic soft drink bottle polymer into its original components, purifying and blending the recycled resin with "virgin" resin to make new bottles.
 "More than 210 million pounds of plastic soft drink bottles are recycled annually through more than 3,500 curbside, buy-back and drop-off collection programs around the country, including programs in our region," Shannon added. "The recycled plastic bottle is being introduced to assure long-term markets for plastic soft drink bottles with the expansion of collection programs that include plastic."
 Other introductions of the recycled plastic bottle include Alabama, Arkansas, North Carolina, Ohio, Maryland, Virginia, Delaware, central Pennsylvania, Indiana, Illinois, South Carolina, Georgia, Tennessee, Florida and Mississippi. Last month, The Coca-Cola Company also began new market tests for recycled plastic bottles in Westchester County, N.Y.; Boston; San Francisco, and Los Angeles.
 -0- 11/20/91
 /CONTACT: Kevin Morris of Johnston Coca-Cola Bottling Group, 612-456-1260, or Randy Donaldson of Coca-Cola USA, 404-676-3853/
 (KO) CO: Bluegrass Coca-Cola Bottling Company; Johnston Coca-Cola Bottling
 Group; Coca-Cola USA ST: Kentucky IN: SU:


BR-BN -- AT005 -- 5384 11/20/91 11:31 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 20, 1991
Words:351
Previous Article:FIRST OF AMERICA BANK CORP. DECLARES $0.32 QUARTERLY COMMON DIVIDEND
Next Article:FREDRIC ROBERTS OF LOS ANGELES HEADS KEY NATIONAL COMMITTEE AT THE NASD
Topics:


Related Articles
CINCINNATI COCA-COLA BOTTLING COMPANY INTRODUCES RECYCLED PLASTIC SOFT DRINK BOTTLES
THE ATLANTA COCA-COLA BOTTLING COMPANY INTRODUCES RECYCLED PLASTIC SOFT DRINK BOTTLES
THE COCA-COLA COMPANY INTRODUCES '90S VERSION OF CONTOUR PACKAGING Years of Development Allow Introduction Of New Packages with Classic Shape
GENUINE COCA-COLA BOTTLE COMES TO FLORIDA
National Coalition Challenges The Coca-Cola Company to Take Voluntary Steps to Support Recycling
Coca-Cola Broke its Promise to Use Recycled Plastic, Creating 400 Million Pounds of Plastic Waste in 1997, According to GrassRoots Recycling Network.
Coca-Cola Chairman Ivester Challenged by 81 Groups to Cut Plastic Soda Bottle Waste, According to GrassRoots Recycling Network.
Coca-Cola Misleads Public About Using Recycled Plastic In Making Soda Bottles, According to GrassRoots Recycling Network.
Container Recycling Institute: Coca-Cola and PepsiCo Marketing Strategies And Packaging Choices Result in Doubling Bottle and Can Waste.
Coca-Cola to unveil eco-friendly ‘PlantBottle'.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters