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BLOCKBUSTER, SPRINT TO PROVIDE SPECIAL OFFER

 BLOCKBUSTER, SPRINT TO PROVIDE SPECIAL OFFER
 KANSAS CITY, Mo., May 4 /PRNewswire/ -- Consumers can rent two


videos and receive up to three hours of free long distance calls as Sprint (NYSE: FON) and Blockbuster join forces in a unique promotion that is under way at Blockbuster Video stores nationwide.
 The program, which will run through May 14, offers free long distance to consumers -- no matter who they have as a long distance carrier. Consumers who rent two videos from Blockbuster will receive up to three free hours of Sprint long distance.
 "Sprint continues to offer substantial calling bonuses by working in joint marketing efforts with quality companies like Blockbuster," said Dave Schmieg, president of Sprint's Consumer Services Group. "It's one way that Sprint can offer an easy opportunity and incentive for consumers to discover the quality of Sprint long distance."
 Customers will receive the free calling hours when they complete and send in application forms located at their local Blockbuster stores. The program is believed to be the first national promotion between a video rental chain and a long distance company.
 "We are delighted to participate in this promotion with Sprint, especially since this offer is so compelling," said Brian Woods, Blockbuster's vice president of National Marketing. "It gives all of our customers a chance to not only rent great movies but also to receive free long distance."
 Blockbuster will support the promotion with national and local advertising. In the last few years, Sprint has done joint marketing programs with several companies in the entertainment industry, including AMC Theaters, HBO and Blockbuster.
 Blockbuster Entertainment Corp. (NYSE: BV) is the world's largest specialty video retailer, with nearly 2,800 stores in the United States and 10 foreign countries. Systemwide revenue for 1991 reached $1.5 billion.
 Sprint is a diversified international telecommunications company with $8.8 billion in annual revenues and the United States' only nationwide all-digital, fiber-optic network. Its divisions provide global long distance voice, data and video products and services, and local telephone services to more than 4 million subscriber lines in 17 states.
 -0- 5/4/92
 /CONTACT: Robin Pence, 202-828-7454 or, after hours, 703-820-1873, or Robin Carlson, 202-828-7426 or, after hours, 703-573-8364, both of Sprint/
 (FON BV) CO: Sprint: Blockbuster Entertainment Corp. ST: Missouri IN: TLS SU: PDT


TW -- DC012 -- 5965 05/04/92 11:05 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:May 4, 1992
Words:390
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