BLI Launches Fulfillment-Enabled CRM Solution.

Business/Technology Editors

PROVIDENCE, R.I.--(BUSINESS WIRE)--Nov. 13, 2000

ASP solution combines Goldmine FrontOffice with on-demand customer

follow-through. Integration closes CRM loop with "single-click"

response by fax and email.

Business Link International (BLI) today introduced an outsourced Customer Relationship Management (CRM) system that is the first to automate the critical fulfillment sequence of the customer relationship cycle.

Available on a turnkey hosted basis from BLI, the new CRM solution integrates BLI's on-demand fax and Internet messaging technologies with the award-winning GoldMine(R) FrontOffice CRM software from FrontRange Solutions, Inc. (Colorado Springs, Co.) Because it is outsourced entirely over the Internet, the integrated BLI solution is especially cost-effective for small to medium-sized businesses that do not have the internal resources, systems, or staff to run and support a full-scale CRM capability.

According to BLI President David Baeder, this integration solves one of the most serious deficiencies in traditional CRM systems.

"Ask any CRM user, and they'll usually say that their software does a great job on 90 percent of the process, right up to the point of follow-through with the customer," he says. " But beyond that, they typically fall short in meeting the customer's expectations because response is left up to the individual users. We're enabling companies to close the loop on that final ten percent with `single-click' initiation of the all-important fulfillment and follow-through with prospects.

"The GoldMine platform is widely recognized as the best-of-breed for CRM in small and medium sized businesses, the companies who gain the most by outsourcing. Because we are managing it all for them on our own servers, we can give these companies the strategic advantage of combining the best CRM application with our state-of-the-art capabilities for immediate customer fax or email fulfillment. By enabling CRM to live up to its widely recognized potential, this approach can really boost ROI on a system as well as improve a company's sales revenues."

Using the new BLI solution, businesses can support their staffs with interactive CRM communication in real-time. Remote users can access their Goldmine data from virtually any location on the Internet and the system can send those users "action alerts" by pager or email. Once they reach a critical customer response point, users can automatically trigger an appropriate follow up. The integrated Business Link communication system then immediately sends the appropriate information out by fax, email, email attachment, pager or cellular phone.

The Business Link CRM package is available on an outsourced basis for as low as $50 per user depending on the number of licenses. Additionally, Business Link offers full site licenses at competitive prices for companies looking to roll out fulfillment-enabled CRM across their organizations. To access the Business Link CRM data over the Internet, users need to use MS Internet Explorer v4.0 or higher or Netscape v4.06 or higher on their workstations and PCs.

About Business Link International

Established in 1989, Business Link International (BLI) is a leading innovator in communication technologies for telephony and the Internet. Since the company introduced the first patented public fax technology, it has grown to offer an array of flexible, cost-effective services combining fax and Internet communications for rapidly evolving enterprises. BLI is now a wholly owned subsidiary of RPC Incorporated (NYSE: RES), a diverse holding company that is publicly traded on the New York Stock Exchange.

For more information, contact BLI at 1-800-929-1643.