BLASTING INTO STORES; VIDEO RENTAL RECORD BOWS TO SONY'S `MIB'.Byline: Dave McNary Daily News Staff Writer The home-video release of the summer blockbuster ``Men In Black'' has become an instant success with a record $13.5 million in rentals and more than 5 million copies sold in its first six days on retail shelves. Sony's science-fiction comedy received the benefit of a massive ad campaign that brought back the film's signature ``icon'' of Will Smith and Tommy Lee Jones For the musician, see . Tommy Lee Jones (born September 15, 1946) is an Academy Award-winning American actor and director. Biography Early life Jones was born in San Saba, Texas, the son of Clyde C. wearing black suits and sunglasses sunglasses A tinted pair of glasses used to ↓ light arriving at the eye, which are labeled according to the amount of UV light blocked; nonprescription glasses are classified according to use and amount of UV radiation blocked Sunglasses , holding enormous silver electronic shotguns and standing within the ``MIB'' logo. The home-video version of ``MIB (1) (Management Information Base) The hierarchical database used by the simple network management protocol (SNMP) to describe the particular device being monitored. MIB objects are identified using ASN.1 syntax. See SNMP, RMON, OID and ASN.1. ,'' by far the year's top grosser at domestic theaters with nearly a quarter-billion dollars, was rented by 4.88 million customers between Nov. 25, when it became available, and Nov. 30, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Video Software Dealers Association. The second most-popular title, Paramount's ``Face/Off,'' generated less than half the business of ``MIB'' with 1.79 million rentals and $5.06 million in revenues. The top weekly record since VSDA VSDA Video Software Dealers Association began tracking rentals in early 1996 had been $12.13 million last year for 4.55 million rentals of 20th Century Fox's ``Independence Day,'' which went on to become the top-selling live-action home video ever. About 22 million copies eventually were sold. Sony pulled in at least $85 million from video sales at an average price of $17 for close to one-third of the 17 million ``MIB'' copies shipped, according to unnamed sources cited by The Hollywood Reporter. ``I think anyone would be happy with those numbers,'' said analyst Jay Kim Chang-Jun "Jay" Kim (Korean: 김창준) (born March 27, 1939) is a politician from the U.S. state of California. Kim was born in Seoul, South Korea. During the Korean War, his home was destroyed. of Paul Kagan Associates, estimating Sony's cut at more than half of sales. Kim projects ``MIB'' will sell about 16 million copies but also warned that the public may be tiring of the sci-fi genre, citing the lukewarm performance by Sony's ``Starship Troopers Troopers in the United States civilian police forces usually refer to members of state highway patrols, state patrols, or state police agenciess. .'' For Sony, ``MIB'' has been the studio's first break-out success since it bought Columbia and TriStar studios in 1989, giving it a property that can generate repeated profits. It has launched an ``MIB'' cartoon show, sold nearly $300 million worth of movie tickets in overseas markets and may be working on a sequel. CAPTION(S): Photo Photo: (Color) no caption (Men In Black) |
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