BLACKHAWK! goes bold with TRADE-UP.

BLACKHAWK!'s special dealer offer, TRADE-UP, is a bold move. While virtually every company touts their products as the ones you should sell, rather than their competition's, BLACKHAWK! is going one better. Through the program, BLACKHAWK! dealers can TRADE-UP any poorly performing, non-BLACK-HAWK! gear that has become stagnant on their shelves, and replace it with BLACKHAWK! gear of a similar category.

The trade-up value is offered at 100 percent of the dealer's invested cost of the replaced inventory. BLACKHAWK! says the program is being offered for a limited time and retailers must be qualified to participate.

Contact BLACKHAWK! at 1-800-694-5263 or visit www.blackhawk.com to sign up for the TRADE-UP program.