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BLACKBURN GROUP INC. AND R.L. POLK & CO. ANNOUNCE MERGER OF THEIR CANADIAN INFORMATION COMPANIES

 TORONTO, Nov. 2 /PRNewswire/ -- The Blackburn Group Inc. (BGI), a London, Ontario-based media and information company, and R.L. Polk & Co., a Detroit-based international information company, are pleased to announce the merger of their Canadian information companies. Toronto-based Blackburn Marketing Services Inc. (BMSI) and R.L. Polk & Co. Ltd. (Polk) have merged to become Blackburn/Polk Marketing Services Inc. (BPMSI).
 BMSI, founded in 1974, which includes Compusearch Micromarketing and Data Systems, Spectrum, Infogroup, and Prospects Unlimited, specializes in geo-demographic analysis, automotive statistics, custom modelling, primary market research and consumer direct mail lists. Polk, founded in 1953, which includes Polk Direct, NDL, and DesRosiers Automotive, specializes in database marketing, direct mail, and automotive statistics.
 The combined company will employ over 125 people, with offices in Montreal, Toronto, London, Ontario and Vancouver.
 In announcing the merger, BPMSI president William Goldstein said, "By combining the talents of both companies we will be able to provide a much broader range of data and services to our customers. Our automotive clients will benefit, in that they will be able to access similar data and systems for all of North America."
 Polk president Stephen Polk added, "This move strengthens R.L. Polk & Co.'s position in Canada by aligning ourselves with a strong, Canadian-based information company. As trade barriers break down in North America, we look forward to offering our clients seamless access to North American information products."
 In addition to the Canadian merger, the firms announced that R.L. Polk & Co. has become a minority investor in Carfax, Inc., a BGI subsidiary located in Fairfax, Va. that provides history reports for used cars in the United States. Carfax currently provides coverage in 13 states, but along with the investment, R.L. Polk & Co. will be providing Carfax with access to data for most of the states. This will allow Carfax to provide national coverage in the very near future.
 -0- 11/02/93
 /CONTACT: William Goldstein of Blackburn, 416-923-7944, or Stephen Polk of R.L. Polk, 313-393-4746/


CO: The Blackburn Group Inc.; Blackburn/Polk Marketing Services Inc.
 R.L. Polk & Co. ST: Ontario, Michigan IN: PUB CPR SU: TNM


LG -- NY039 -- 9589 11/02/93 10:41 EST
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Publication:PR Newswire
Date:Nov 2, 1993
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