BIZRATE[R] Extends its Brand Beyond Price Comparison.

-- Leading Online Shopping Network Repositions BIZRATE.COM([R] )to Help Shoppers Find the Best Value --

LOS ANGELES -- Shopzilla, Inc. unveiled yesterday new positioning for its bizrate([R]) brand, reflecting its mission to improve the search and comparison shopping process for value-oriented consumers. The repositioning of the brand, including a new logo and site design, is the culmination of a year-long effort to understand how to help consumers quickly find the best value when searching for products online. The fresh new look and feel is just the beginning of many feature enhancements to bizrate.com that will roll-out in 2010, all intended to create the best shopping search experience in the industry.

The impetus for the redesign was to improve the site to deliver more effectively against its customers' needs. Through collaborating with its core consumer base, the bizrate team learned that product price is only one component of value. "Value is personal to each consumer and varies by shopping occasion. Consumers are constantly weighing the trade-off between price, brand and store reputation to get the most value for their dollar. At bizrate([R]), we hope to provide the best shopping search experience by presenting all the relevant buying information so that consumers can find the best value for the products they are seeking to buy," said Bob Michaelian, SVP of Consumer Product.

The site's new tagline, "search.compare.conquer," is intended to capture the exhilaration and sense of accomplishment that consumers experience in knowing that they've found the best value. The changes to bizrate.com released yesterday complement the many back-end platform enhancements made to bizrate.com since 2008, such as faster page load times and more deal content and product inventory. Online shoppers now have access to more than 70 million products on bizrate.com, an increase of over 100% since the 2008 holiday season. Additional enhancements released to the site yesterday include a new user interface with an increased prominence on search and larger product images. The company believes that the enhancements to bizrate.com will also help drive higher quality traffic to its merchant partners, improving conversion to sale.

As part of the change in identity for the bizrate brand, BizRate Research, the research division of the company, has been rebranded bizrate insights to reflect its broadened charter as a comprehensive customer ratings & feedback platform. bizrate([R]) insights is complementing its widely adopted point-of-sale ratings platform with a suite of products and reports that extends a retailer's ability to proactively collect and respond to visitor and customer feedback. The recently launched non-buyer product enables merchants to collect feedback from non-buying website visitors. The expanded offering of free reports is designed to provide the 5,000+ retailers that use the ratings platform with a comprehensive set of customer listening tools.

The new brand identity and site enhancements are a reflection of the company's decision to broaden the utility of bizrate.com and re-shape consumer perception of the bizrate([R]) brand. Founded in June of 1996 as a merchant ratings company, bizrate is one of the Internet's most recognized shopping brands. In October of 1999, bizrate.com wrapped a comparison shopping service around its industry-standard merchant ratings and review content. This recent evolution of the bizrate([R]) brand is the first important step in the company's mission to move beyond price comparison to help value-based shoppers find what they're looking for in a shopping process that involves more than price discovery.

About BIZRATE([R]):

bizrate is a leading shopping search engine helping shoppers find the best value for all the products they are looking to buy. Since 1996, bizrate has been committed to amassing the web's product and retail information from retailers of all sizes. At bizrate.com, shoppers can find the right product, from the right store, at the best value every time. The site is operated by Shopzilla, Inc., one of the largest and most comprehensive online shopping networks on the web. Based in Los Angeles, Shopzilla operates sites in the U.S., U.K., France and Germany, comprising: Shopzilla, bizrate, beso, PrixMoinsCher, and SparDeinGeld. The company is owned by Scripps Networks Interactive, Inc. (NYSE:SNI), which include national lifestyle TV networks such as HGTV, The Food Network, and more.