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BITTER PILL; Average pint of ale tops pounds 2 mark.


Byline: RUKI SAYID, Consumer Editor

THE average price of a pint of bitter in Britain has topped pounds 2 for the first time, it was revealed yesterday.

Although a pint still costs less in some areas, particularly in the North, the average price is now pounds 2.04 - and for lager it is pounds 2.22.

Both have risen faster than inflation, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the annual market survey published by trade magazine The Publican publican [Lat.,=state employee], in ancient Rome, man who was employed by the state government under contract. As early as c.200 B.C. there was a class of men in Rome accustomed to undertaking contracts involving public works and tax collecting; the tax collectors .

Beer is up 4.6per cent and lager 5.2per cent... but there is a big North-South divide.

In the South East a pint of beer averages at pounds 2.17 and lager at pounds 2.36. But ale can still be had for pounds 1.88 in the North West and lager is cheapest in Wales, at an average of pounds 2.08.

The Publican also said that, other than expensive advertising, there was no reason for lager to cost more than beer.

It said: "Cask ale Cask ale or "cask-conditioned beer" is the term for unfiltered and unpasteurised beer which is conditioned and served from a cask, usually without additional nitrogen or carbon dioxide pressure. , at least, is a craft product while lager is mass-produced."

A 25ml shot of spirits is five per cent up at pounds 1.47 and the average price of a glass of wine is now pounds 2.21.

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Publication:The Mirror (London, England)
Date:Aug 18, 2004
Words:206
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