BIOLASE Technology Inc. Announces Internet Launch of LazerSmile Tooth Whitening System.SAN CLEMENTE San Clemente (săn klĭmĕn`tē), city (1990 pop. 41,100), Orange co., S Calif., on the Pacific coast; inc. 1928. Camp Pendleton, a large U.S. marine base, adjoins the city, which is chiefly residential. , Calif.--(BW HealthWire)--Aug. 18, 1998--Biolase Technology Inc. Tuesday launched The LazerSmile(TM), an advanced tooth whitening tooth whitening Dentistry Any process is intended to whiten yellowed or stained teeth Complications Improperly applied, whiteners have been associated with tooth disintegration. See Cosmetic dentistry. system for home use. The company's patented and patent pending technology uses a safe, monochromatic monochromatic /mono·chro·mat·ic/ (-kro-mat´ik) 1. existing in or having only one color. 2. pertaining to or affected by monochromatic vision. 3. staining with only one dye at a time. optical energy light source embedded within a toothbrush in conjunction with clear, non-abrasive tooth whitening gel. The battery-operated toothbrush is sold directly to the consumer by the manufacturer and through the Internet. The LazerSmile Tooth Whitening System can be ordered direct from the manufacturer on the Internet at www.laserbrush.com or by calling 877/4MY-SMILE. Consumers will soon find the LazerSmile Toothbrush at their dentist's office. The retail price is $99.95, plus tax, shipping and handling. The launch will include banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. on AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. (netfind), Excite, Yahoo and infoseek search engine Web sites, as well as regional print advertising in People magazine and consumer publications. The advertising and direct mail campaign for LazerSmile will begin in the Southwest and selectively roll out across the nation during the next quarter. The LazerSmile Tooth Whitening System has been in development since 1996 at Biolase. The light energy is delivered around the toothbrush bristles. When the system is used with its unique optically clear gel, the LazerSmile toothbrush enhances tooth whitening oxygen bubbles as you brush. The whitening whit·en·ing n. 1. An agent used to make something white or whiter. 2. The act or process of making white or whiter. Noun 1. process is the most advanced system available outside of a dentist's office. Unlike the procedure used with bite-down trays that require long hours of wearing mouth forms, this whitening process works through regular, twice a day brushing. As oxygen bubbles from the LazerSmile Gel are released, the LazerSmile Toothbrush also helps to remove coffee and tobacco stains on teeth, clean below the gumline, and eliminate plaque. Dr. Larry Rosenthal Larry Rosenthal (May 21, 1910 - March 4, 1992) was a subprofessional baseball outfielder in the 1930's and 40's. He first played with the Chicago White Sox in 1936, and hit a respectable .281 in 317 at bats. , D.M.D., a New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. specialist in cosmetic dentistry Cosmetic Dentistry Definition Cosmetic dentistry includes a variety of dental treatments aimed at improving the appearance of the teeth. Purpose , said he encourages patients who want to whiten their teeth in simple, effective manner to use the LazerSmile system to supplement professional treatment. "This is the first time a tooth whitening product of this caliber has been offered to consumers for home use," said Donald A. LaPoint, president and chief executive officer of Biolase. "Our company, which is a leader in dental and cosmetic products for the professional market, is very excited to offer this unique product to the consumer market." LaPoint added, "Our extensive advertising program and roll out is designed to realize maximum exposure by the middle of our fourth quarter, which is just in time for the holiday buying season." Biolase Technology, with headquarters in San Clemente, is an international developer and manufacturer of advanced cosmetic, dermatological dermatological, dermatologic pertaining to dermatology; of or affecting the skin. and surgical products designed with laser-based systems. Biolase trades on Nasdaq under the symbol BLTI BLTI Blonder Tongue Laboratories, Inc. . The matters discussed in this news release include forward-looking statements which are subject to various risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated in such forward-looking statements. Such risks, uncertainties and other factors include, but are not limited to, the effect of actions of third parties, including governmental officials, the timely development and acceptance of new products, the impact of competitive products and pricing, and other risks detailed from time-to-time in the company's filings with the Securities and Exchange Commission, including the reports on Forms 10-K and 10-Q. Actual results may differ materially from those projected. These forward-looking statements represent the company's judgment as of the date of this release. The company disclaims, however, any intent or obligation to update these forward-looking statements.
CONTACT: Pacific Consulting Group
Scott Liolios, 949/574-3860
or
Biolase Technology Inc.
Donald A. LaPoint, 949/361-1200
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