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BIO Creates "myBIO" Personal Event Planning Technology for Attendees and Exhibitors.


Online Tool Personalizes the Tradeshow Experience

WASHINGTON -- The Biotechnology Industry Organization Biotechnology Industry Organization or BIO was founded 1993 in Washington, DC. James C. Greenwood is BIO's current President. External links
  • BIO Website
 (BIO bi·o  
n. pl. bi·os Informal
1. A biography.

2. A biographical sketch or outline.
) today announced the launch of myBIO, a new event search-engine and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 web-based tool for attendees and exhibitors of the 2007 BIO International Convention. The myBIO web portal See portal.  - available immediately through the show's website at www.bio2007.org/mybio - mines through the event database of companies, technologies, people and educational programs to generate custom reports, event schedules, suggested attendee at·tend·ee  
n.
One who is present at or attends a function. See Usage Note at -ee1.


attendee
Noun

a person who is present at a specified event

Noun 1.
 connections and event maps tailored to the individual needs and interests of each registered attendee and exhibitor. The 2007 BIO International Convention, the global event for biotechnology, runs May 6-9 in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation).
Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New
.

Through this new myBIO portal, registered attendees will receive by e-mail a pre-show, personalized report detailing technologies, people, companies and educational seminars that are most relevant to their needs - all based on a list of preferences and demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data.  attendees provide when they register.

"myBIO will deliver focused, relevant information to all of our attendees, based on their needs and preferences," commented Robbi Lycett, vice president, Conventions & Conferences. "This personalized service will help participants customize their visit to Boston - creating a more productive environment for attendees' valuable time during our four day convention."

myBIO serves the needs of exhibitors through SmartBooth[TM], a suite of web-based tools to enable exhibitors to achieve objectives in areas such as brand awareness, driving quality booth traffic, product launches and international marketing. SmartBooth uses "push" technology to let exhibitors know which registrants are actively searching for the products they offer and enables them to reach these prospects before, during and after the event, contingent upon Adj. 1. contingent upon - determined by conditions or circumstances that follow; "arms sales contingent on the approval of congress"
contingent on, dependant on, dependant upon, dependent on, dependent upon, depending on, contingent
 the attendee's authorization to be contacted. SmartBooth is the exhibitor's tool for tapping into the active online community of convention registrants.

myBIO utilizes You-Based[TM] relationship technology that dynamically personalizes the event experience around the unique needs and interests of each active or prospective attendee and exhibitor.

"After a series of attendee and exhibitor surveys from the 2006 event in Chicago, we saw that our attendees needed more assistance in navigating the 200 breakout sessions and more than 1800 exhibitors within the BIO Exhibition. We evaluated several options and found the BDMetrics You-Based[TM] relationship technology, which continually matches the interests of an attendee to the event content. Access to this technology also will be provided on-site through live look-up kiosks throughout the show, which will generate lists of relevant exhibitors and maps plotting their individual location on the exhibition floor," commented Margaret Core, director of Sales and Marketing, BIO Conventions & Conferences.

BDMetrics is a privately-held company based in Baltimore, MD. Additional information is available online at www.bdmetrics.com.

Advance media registration for the BIO International Convention is now available online. Registration is complimentary for credentialed members of the news media. To register, please visit www.bio2007.org/Media. Reporters and editors working full-time for print or broadcast news organizations may register on site with valid media credentials CREDENTIALS, international law. The instruments which authorize and establish a public minister in his character with the state or prince to whom they are addressed. If the state or prince receive the minister, he can be received only in the quality attributed to him in his credentials. . All freelancers, college and online publications are strongly encouraged to register in advance by Friday, April 20, 2007.

About BIO

BIO represents more than 1,100 biotechnology companies Top 100 Biotechnology Companies
The following is a list of the top 100 biotechnology companies ranked by revenue. The first nine companies qualify for the list of the top 50 pharmaceutical companies.
, academic institutions, state biotechnology centers and related organizations across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and 31 other nations. BIO members are involved in the research and development of healthcare, agricultural, industrial and environmental biotechnology Environmental biotechnology is when biotechnology is applied to and used to study the natural environment. Environmental biotechnology could also imply that one try to harness biological process for commercial uses and exploitation.  products. BIO also produces the annual BIO International Convention, the global event for biotechnology.
Upcoming BIO Events

-- 2007 World Congress on Industrial Biotechnology and Bioprocessing
   March 21-24
   Orlando, FL

-- BIO International Convention
   May 6-9, 2007
   Boston, MA

-- BIO VentureForum-East 2007
   June 18-20, 2007
   Montreal, Canada

-- BIO Mid-America VentureForum 2007
   Sep. 24-26, 2007
   Milwaukee, WI
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 20, 2007
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