BINDER MAKER GETS ITSELF ORGANIZED.Byline: Richard W. Stevenson The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times It was both celebrated and mocked during the 1980s as the essential yuppie accouterment, the repository of all information needed to keep a go-go life in Britain going. But the Filofax, or at least the London-based company that makes the notebook-like personal organizer, Filofax Group PLC, ended the past decade much like the caricature caricature, a satirical drawing, plastic representation, or description which, through exaggeration of natural features, makes its subject appear ridiculous. of the young urban professional: overextended overextended, adj 1. the situation occurring when a prosthetic appliance is inadvertently constructed in such a way that part of the oral mucosa is injured by the appliance. adj 2. , chastened chas·ten tr.v. chas·tened, chas·ten·ing, chas·tens 1. To correct by punishment or reproof; take to task. 2. To restrain; subdue: chasten a proud spirit. 3. and facing a much harsher business environment. With losses mounting, the stock plummeting and its operations feeling the strain of rapid expansion, Filofax sold control in 1990 to an investment group that brought in a new management team. Since then, Robin Field, a former management consultant who is now the chief executive, has proved not only that there was life after the yuppie era for Filofax, but that a little '90s-style discipline could make this decade more successful for the company than the last. By pulling itself together, Filofax has been able to benefit from the rapid growth of the nearly $1 billion worldwide market for personal organizers and the calendars, address-book pages and other fillers that go into them. The market is growing about 20 percent annually in dollar terms, reflecting people's increasing need to keep their hectic lives in order - or at least their new year's resolutions A New Year's Resolution is a commitment that an individual makes to a project or a habit, often a lifestyle change that is generally interpreted as advantageous. The name comes from the fact that these commitments normally go into effect on New Year's Day and remain until the set to do so. "There's not really an alternative," said Linda Powell, a wardrobe stylist A wardrobe stylist is the job title of someone who picks out the clothing worn by people in photo shoots, for commercial print catalogue, television appearances, music videos, concert performances, and any public appearances made by celebrities, models or other celebrities and from London, who said she used a Filofax to organize her business life and her school-age son's activities. "For day-to-day life it's essential," she said. To Field, one of the allures of the business is its "razor and blade" nature. Customers buy the binder and then come back year after year to buy the fillers, providing steady revenue and a growing customer base. "Certainly there's the idea that people, particularly women who have to organize both families and business careers, lead increasingly hectic lives and are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. something to help them do it," Field said. "But it's also a personal accessory." |
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