BILL LAUNCHES "ERETAILING WORLD" AS STAND-ALONE.Bill Communications (New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) has begun the publication of eRetailing World as a stand-alone magazine with a January/February issue. It will be published six times a year and will initially be sent to the 22,000 controlled circulation list of Bill's RetailTech (RT) magazine. Bill said the circulation is targeted to both IS and corporate management, including CIOs, VPs of IS and CEOs at leading retail companies. The publication was launched as a supplement to RetailTech in May 1999 and was an outgrowth of a section in that magazine. The magazine was launched as a standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. because of the growth in the enormous e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. sector, editor Bruce Fox said. 'We look forward to being regarded as the ultimate news source on the subject of e-retailing, just as RT now holds that distinction for the subject of retail technology." Editorial in the January issue included articles on leveraging existing assets, e-retailing marketing alliances, using graphics in personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product e-mail, third-party fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. , dealing with unexpected production or delivery problems and standards for wireless Web access, as well as company profiles. Editorial for future issues will cover such topics as luring top talent, fulfillment solutions, portals, obtaining venture capital, customer incentives, going public, marketing to women and e-business structures. |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion