BIGresearch Releases Holiday Shopping Survey of 20,000 Online Users; The Uncommitted: Requiem for E-tailer's Holiday Sales.Business Editors, High Tech Writers COLUMBUS, Ohio--(BUSINESS WIRE)--Nov. 22, 2000 The opinions of 20,000 online users can't be discounted and they point to a virtual requiem requiem (rĕk`wēəm, rē`–, rā`–) [Lat.,=rest], proper Mass for the souls of the dead, performed on All Souls' Day and at funerals. for many Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the retailers this holiday season. That's according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a just released survey by BIGresearch that polled online users regarding their shopping intentions this holiday season. The study was conducted November 8th through 14th with over 20,000 online users. One of the major findings of the study showed 51% of online users plan to shop online this year. However, 72.9% did not name a destination site of choice for their shopping. "Based upon the almost 73% of uncommitted online shoppers, and no evidence that we missed a significant commodity category, we may infer that shoppers have bought into the virtual value of the Internet that presupposes time is on their side," said Dr. Joe Pilotta, VP of Research. "The uncommitted are postponing their decisions until the last minute which may lead into a virtual liability for the novice Internet buyers and the e-tailer. This is a failure of dotcom marketing. The dotcoms need to customize the mass audience and the tools are out there to do so. They need to move from a producer economy to a demand economy," said Pilotta. While overall online expenditures are projected to increase, the number of uncommitted shoppers may disburse dis·burse tr.v. dis·bursed, dis·burs·ing, dis·burs·es To pay out, as from a fund; expend. See Synonyms at spend. [Obsolete French desbourser, from Old French desborser expenditures over a greater number of sites or fall through the cracks entirely. Other findings from the study were: -- 38.8% of the online shoppers are between the ages of 14-34. -- 46.7% of the online shoppers are between the ages of 35-54. -- 80.3% of first time online shoppers will spend less than 30% of their holiday budgets online. -- 61.8% of those who bought online last year said they would spend the same or less this year and only 37.8% said they would spend more. -- Amazon.com, E-bay and E-toys were the top sites named by online shoppers who had a preference. The study was the first annual online survey on online shoppers by BIGresearch. The top line findings are available at http://www.formsite.com/prosper/info. The raw data is available for purchase from BIGresearch which includes the ability to cross tab respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. by age, sex, zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. , product purchase intentions and website shopping preference. About BIGresearch: BIGresearch employs online interactive research techniques to continually con·tin·u·al adj. 1. Recurring regularly or frequently: the continual need to pay the mortgage. 2. survey active online communities on behalf of clients and to develop proprietary syndicated databases. BIGresearch is a joint venture of PennMedia and Prosper PROSPER - ["PROSPER: A Language for Specification by Prototyping", J. Leszczylowski, Comp Langs 14(3):165-180 (1989)]. . |
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