BIGWORDS Teaches College Students How to Use Big Words; Students Simultaneously Learn Why To Use BIGWORDS.com.Business Editors/Internet Writers SAN FRANCISCO--(BUSINESS WIRE)--Aug. 21, 2000 BIGWORDS, a leading lifestyle brand and online destination for the 18-24 year old college audience, today launches its Fall 2000 campaign to teach college students how to use big words, while concurrently explaining why they should use BIGWORDS (www.bigwords.com) for all of their back-to-school needs. More than just the best college textbook service online, BIGWORDS now offers books, gear, clothes, music, body products, scooters, original content and all types of other stuff for college students. Scientists claim that the average number of words in a young American's written vocabulary has decreased by more than 50 percent since 1945.(a) To rectify this distressing situation, BIGWORDS has launched a national marketing campaign encouraging college students to "Use Big Words."(b) This semester, BIGWORDS commercials, print ads and other promotional items feature sesquipedalian ses·qui·pe·da·lian n. A long word. adj. 1. Given to the use of long words. 2. Long and ponderous; polysyllabic. Noun 1. (c) words used in entertainingly instructional contexts. Students will enjoy the dual benefits of this campaign, both bolstering their vocabulary in time for school and discovering where to go for all of their back-to-school needs -- BIGWORDS. Here's what's effervescing ef·fer·vesce intr.v. ef·fer·vesced, ef·fer·vesc·ing, ef·fer·vesc·es 1. To emit small bubbles of gas, as a carbonated or fermenting liquid. 2. To escape from a liquid as bubbles; bubble up. 3. at BIGWORDS this fall: -- BIGWORDS offers students a profusion of benefits such as convenience, great prices, a prodigious selection of new and used books and a happy life free of book-related hassles. Plus, students who buy books and gear get free shipping -- Students can use the BIGWORDS Tell-A-Friend program to earn easy money toward books, music, gear and more -- BIGWORDS offers up to 50 percent more for students' old, used books (note: BIGWORDS will buy back books that weren't even bought at BIGWORDS!) -- BIGWORDS has enlisted a former Divisional Merchandise Manager from Urban Outfitters Urban Outfitters, Inc. NASDAQ: URBN owns and operates three retail clothing brands: Urban Outfitters, Anthropologie and Free People. The first store opened in 1970 in Philadelphia, Pennsylvania, focusing on "funky" fashion and household products. to bring college students the coolest gear from Camper, Spiewak, Frye, 555 Soul, Suburban and others -- BIGWORDS has assembled a team of editorial and publishing luminaries from Details, Jane and ESPN the Magazine ESPN The Magazine is a bi-weekly sports magazine published by the ESPN sports network in New Britain, CT in the United States. The first issue was published on March 11, 1998. to produce original content for the site. With a design and editorial perspective not to be found elsewhere in print or online, The BIG WORD will offer students a new reason to visit BIGWORDS every day -- More than 4,000 BIGWORDS student representatives will use big words to promote BIGWORDS on more than 280 campuses nationwide (big numbers too!) "We are erumpent e·rum·pent adj. Bursting through or as if through a surface or covering. [Latin  rump with excitement for this semester," said Matt Johnson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BIGWORDS. "By supplying students with all the books they need and offering them gear, body products, music and a variance of other stuff, BIGWORDS is preparing students for a halcyon hal·cy·on n. 1. A kingfisher, especially one of the genus Halcyon. 2. A fabled bird, identified with the kingfisher, that was supposed to have had the power to calm the wind and the waves while it nested on the sea semester." BIGWORDS was named the best online textbook retailer by Yahoo! Internet Life Yahoo! Internet Life was a monthly magazine published by Ziff-Davis, which licensed the name from Yahoo!, a well known search engine website. It was created and launched by Barry Golson, the former executive editor of Playboy and TV guide. in May 2000. BIGWORDS has been ranked the No. 1 online textbook retailer by PC Data Online for nine months running (November 1999-July 2000). In June, BIGWORDS announced an additional $30M in financing from new investors NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing , plc and GE Financial Assurance as well as previous investors 21st Century Internet Venture Partners, GeoCapital Partners, Media Technology Ventures Ltd., Attractor Investor Management, Trans Cosmos USA, Inc. and St. Paul Venture Capital. About BIGWORDS BIGWORDS is a leading lifestyle brand and online destination for 18-24 year olds (and anyone who thinks they're 18-24). With its innovative blend of top products -- from textbooks and music to clothes and accessories -- and engaging content, BIGWORDS is primed to quickly become the No. 1 destination for 18-24 year olds by delivering the right stuff with the right attitude. BIGWORDS broke into the textbook market in August 1998, quickly establishing itself as a winning brand for college students. With an eye on the larger opportunity, BIGWORDS built on its textbook foundation and swiftly expanded its focus to offer this audience services, information and other products of interest, all delivered in BIGWORDS style. Vowing to counter the disturbing lack of personality characteristic of today's typical online experience, BIGWORDS creates an engaging, ever-changing environment that keeps visitors coming back. BIGWORDS is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in San Francisco with funding from NBC, WPP Group, plc, GE Financial Assurance, 21st Century Internet Venture Partners, GeoCapital Partners, Media Technology Ventures Ltd., Attractor Investor Management, Trans Cosmos USA, Inc. and St. Paul Venture Capital. Notes: (a) Average number of words in the written vocabulary of an American child in 1945: 25,000; Average number today: 10,000 -- From Harper's Index, August 2000. (b) See, it's a play-on-words -- that's why you're laughing. (c) Sesquipedalian -- adj. 1. long and ponderous pon·der·ous adj. 1. Having great weight. 2. Unwieldy from weight or bulk. 3. Lacking grace or fluency; labored and dull: a ponderous speech. See Synonyms at heavy. ; polysyllabic pol·y·syl·lab·ic adj. 1. Having more than two and usually more than three syllables. 2. Characterized by words having more than three syllables. ; 2. given to the use of big words. |
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