BIG Renames Its Extreme Sports Network, Now Bluetorch.Business Editors & Sports/High-Tech Writers ALISO VIEJO, Calif.--(BUSINESS WIRE)--Jan. 10, 2000 Bluetorch Sponsorship of 'Rush Hour' Launches Today on Fox Sports Net With One Hour of Programming Monday - Friday, Targeting 68 Million Households Broadband Interactive Group (BIG) today announced that its extreme sports extreme sports Sports events characterized by high speed or high risk. Such sports include aggressive inline skating, wakeboarding, street luge, skateboarding, and freestyle bicycle events (wherein tricks such as back flips are performed on a bicycle). network, formerly available at www.gotcha (jargon, programming) gotcha - A misfeature of a system, especially a programming language or environment, that tends to breed bugs or mistakes because it both enticingly easy to invoke and completely unexpected and/or unreasonable in its outcome. .com, has been renamed Bluetorch and can now be experienced at www.bluetorch.com. BIG's Bluetorch media brand will embrace the entire extreme sports industry -- without being tied to any single sport or company. Bluetorch hits the ground running with the most developed cross-media network in the extreme sports market -- reaching its audience through four integrated channels: Bluetorch.com, "Bluetorch Rush Hour" TV, three bimonthly bi·month·ly adj. 1. Happening every two months. 2. Happening twice a month; semimonthly. adv. 1. Once every two months. 2. Twice a month; semimonthly. n. pl. magazines and many major events. "With Bluetorch, BIG is creating an original brand name with unlimited potential. Our strong cross-media network gives Bluetorch a direct connection with extreme sports enthusiasts who respect individuality and demand creativity. Bluetorch will deliver fresh coverage of sports to an audience which has been traditionally under-served in print, online and on TV," said BIG Chief Executive Officer Matt Jacobson. Bluetorch begins its sponsorship of the "Rush Hour" programming block today on Fox Sports Net (FSN (Full-Service Network) A communications network that provides shopping, movies on demand and access to databases and a variety of interactive services. ), expanding BIG's reach into the Gen Y See generation X. (12 - 24) age group. The extreme sports block is broadcast to 68 million homes daily on FSN's 22 regional sports networks. This show and other established BIG media properties allow BIG's advertising partners to benefit from significant cross-media promotional opportunities. The Bluetorch brand will realize additional opportunities on July 3 when BIG assumes programming and production responsibility for a new daily one-hour show. BIG's Bluetorch network serves the more than 50 million participants and fans of skateboarding, wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques. , surfing, snowboarding, inline skating, freestyle motocross and BMX BMX abbr. bicycle motocross BMX Noun 1. bicycle motocross: stunt riding over an obstacle course on a bicycle 2. . Currently, www.bluetorch.com has extensive coverage of all top extreme sports, including the 1999 top ten skateboarding moments and footage of motocross motocross Form of motorcycle racing in which cyclists compete on a closed course marked out over natural or simulated rough terrain. Courses vary widely but must be 1.5–5 km (1–3 mi) in length, with steep inclines, hairpin turns, and mud. rider Seth Enslow's world record jump attempt. About BIG Founded in October 1999, Broadband Interactive Group (BIG) is building convergence through its cross-media network of television, print and Internet media, together with events. BIG's interactive features are at the forefront of the convergence evolution. BIG targets more than 50 million Gen Y participants and fans of skateboarding, wakeboarding, surfing, snowboarding, inline skating, freestyle motocross and BMX. To create the "stickiest" networks imaginable, BIG lets participants express themselves in print, on video, online and at events, while connecting them to top athletes in their sport. BIG's team is a virtual "who's who" of media and industry experts and has support from Broadcom's newest technologies. BIG is backed by investments from Broadcom co-founders Henry Nicholas III and Henry Samueli, as well as funding from Broadcom Corp. (Nasdaq:BRCM BRCM Broadcom Corporation (stock abbreviation, AMEX) BRCM Master Chief Boilermaker (USN rating) ). The BIG experience is available at www.bluetorch.com. |
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