BIG DOGS Announces Launch of International Licensing Program.Business Editors SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif.--(BUSINESS WIRE)--Aug. 15, 2000 Big Dog Holdings Inc. (Nasdaq:BDOG)(www.bigdogs.com), a developer, marketer and retailer of branded, lifestyle consumer products under the BIG DOGS Big Dogs, based in Santa Barbara, California, is a chain of stores in the United States which features clothing and apparel holding the "Big Dogs" brand name. The Company and BIG DOG SPORTSWEAR brands, today announced that it has entered into an agreement with BHPC BHPC Beverly Hills Polo Club BHPC British Human Power Club (UK) BHPC Beverly Hills Presbyterian Church (Beverly Hills, CA) BHPC Book History and Print Culture (University of Toronto) Marketing Inc. to represent Big Dogs in the licensing of its trademarks worldwide. BHPC Marketing is a leader in the branded and fashion-driven international and domestic licensing and marketing arena. Through its extensive international licensing network, BHPC has built its Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, based BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. POLO CLUB brand into a widely recognized and popular brand throughout the United States and more than 100 countries worldwide, with annual sales for that brand now exceeding $300 million. Andrew Feshbach, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Big Dogs, said, "We have been seeking the best way to expand our marks internationally in a brand-enhancing and profitable fashion and believe we have found the optimal solution by joining with BHPC Marketing. Their success with the BEVERLY HILLS POLO CLUB brand speaks for itself. They transformed a small, $35 million US brand into an international licensing powerhouse with worldwide sales in excess of $300 million." Don Garrison of BHPC added, "We are very excited to be representing the BIG DOGS trademarks. BIG DOGS is a widely recognized and popular brand with enormous untapped potential. We believe that the Big Dogs brand will be rapidly accepted in international markets and easily plugged into our vast network of established international licensees. We are already in the process of launching an active and aggressive marketing campaign for their licensing program. Based on Big Dogs' strength and popularity in the U.S., we believe that international sales may far exceed what we have accomplished with the BHPC brand." Big Dogs develops, markets and retails a branded, lifestyle collection of unique, high-quality, popular-priced consumer products, including activewear, casual sportswear, accessories and gifts. The BIG DOGS brand image is one of quality, fun and a sense of humor Noun 1. sense of humor - the trait of appreciating (and being able to express) the humorous; "she didn't appreciate my humor"; "you can't survive in the army without a sense of humor" sense of humour, humor, humour . The BIG DOGS brand is designed to appeal to people of all ages and demographics, particularly baby boomers and their kids, big and tall customers and pet owners. In addition to its 198 retail stores, Big Dogs markets its products through its catalog, better wholesale accounts, its website, www.BIGDOGS.com and affiliate websites. Statements in this release that are not historical facts are "forward-looking" statements and "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. statements" under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 that involve risks and/or uncertainties, including the uncertainties involved in effectively and profitably implementing an international licensing program for a brand and other risks and/or uncertainties as described in the Company's public filings with the Securities and Exchange Commission. |
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