BIG DADDY'S BBQ RACING CO. - OTC BB:BIGD - to Add Spice to L & R Motorsports.OKLAHOMA CITY--(BUSINESS WIRE)--March 30, 1999--Yukon, Okla.-based Big Daddy's BBQ Sauce Big Daddy's BBQ Sauce (Pink Sheets: BIGD) is a company that produces barbecue sauce. Based in Yukon, Oklahoma, it came from the result of two friends merging their famous recipes together. & Spices Co. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:BIGD) will join L & R Motorsports as the race team's official sponsor for the 1999 NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. Craftsman Truck Series. The announcement was made by Ron Norick, co-owner of L & R Motorsports. Lance Norick, Norick's son and business partner in L & R Motorsports, will drive the No. 90 Chevrolet Silverado featuring a new body style for the 1999 season. "My confidence level in our team has increased 100% during the off-season due to our new association with Chevrolet and a strong motor program with T & L Engine Development," said driver Lance Norick. "The team has provided the equipment I need to be a top contender in 1999, and I am excited and ready to go racing." Dan Lloyd, president of Big Daddy's, stated, "The NASCAR sponsorship makes good business sense due to the fact that NASCAR is the nation's most popular spectator sport and the race fan's brand loyalty is second to none!" Arrangements are being made to have Big Daddy's food products at several of the races for the fans to sample. Big Daddy's product line includes pre-cooked ribs and briskets, beef jerky, and microwaveable chopped pork, chicken and beef in addition to sauces and spices. Big Daddy's products are available at your local food chain. It was previously announced that Automobile Protection Corporation's (APCO APCO Association of Public Safety Communications Officials APCo Appalachian Power Company (Columbus, OH) APCO Air Pollution Control Officer APCO Alabama Power Company APCO Associated Public Safety Communications Officers, Inc. ) Easy Care brand has continued as an associate sponsor for the 1999 racing season. APCO's primary business is the marketing of extended vehicle service contracts through both new and used vehicle dealers. Lance Norick began his professional racing career in motocross motocross Form of motorcycle racing in which cyclists compete on a closed course marked out over natural or simulated rough terrain. Courses vary widely but must be 1.5–5 km (1–3 mi) in length, with steep inclines, hairpin turns, and mud. in the 1980's before moving to Ford Formula 2000 racing. Norick has been racing in the NASCAR Craftsman Truck series since 1996 and made his Winston cup debut in Motegi, Japan in 1998, posting a 12th place finish among a field of 31 Winston Cup and world class drivers. The younger Norick has enjoyed great success throughout his racing career. Ron Norick is president of Norick Investment Company and is a principal of Bledsoe Norick McAuliffe Advertising. The former three term mayor of Oklahoma City is a successful businessman and is an active volunteer in various charitable and civic organizations. L & R Motorsports is an Oklahoma-based company with corporate offices located in Oklahoma City and complete racing facilities in Concord, N.C. L & R Motorsports crew chief is Mike Cheek. The NASCAR Craftsman Truck Series is the only touring racing series in which Ford, GM and Chrysler compete head to head. The series has enjoyed great success since its exhibition series in 1994. All 25 events in 1999 will be televised live on CBS (Cell Broadcast Service) See cell broadcast. , ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. or ESPN ESPN Entertainment and Sports Programming Network . |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion