BIG COMPANY WATCH.
BIG COMPANY WATCH
Latin American sales in US$ millions
Company % CHANGE IQ98/IQ99
SALES IQ99 Percent of total sales
KELLOGG 6.3 128 7.4
UNILEVER 0.6 1,407 13.1
PROCTER & GAMBLE -0.2 652 7.1
AVON -1.2 370 30.5
BESTFOODS -4.3 300 13.7
COLGATE-PALMOLIVE -8.0 535 24.4
ERICSSON 596 11.8
COCA COLA 506 11.4
GOODYEAR [1] 241 7.7
PRAXAIR [2] 168 15
WHIRLPOOL 374 15
CATERPILLAR [3] 287 6.2
NOTES: (1.)Tire sales only. (2.)South American sales. (3.)Machinery and
engine sales only.
SOURCE: Company reports, LATIN TRADE.
DEAR SHAREHOLDER... [up arrow] KELLOGG The big breakfast cereal breakfast cereal, a food made from grain, commonly eaten in the morning. The oldest type of cereal, known as porridge or gruel, requires cooking in water or milk. The modern breakfast cereals, however, are entirely precooked and eaten in cold milk. The first precooked cereal was probably invented in 1863 by James Jackson. maker dodged the bullet in Latin America during the first quarter, largely thanks to its big focus on Mexico--one of its seven largest markets in the world. Watch for more Mexico news as the firm's new worldwide CEO, Carlos Gutierrez, cut his corporate teeth in Mexico on his way up. [down arrow] CATERPILLAR "The breadth and diversity of the products we offer, the markets we serve and businesses we're in will allow us to continue to achieve solid financial results even though many markets and regions of the world are in recession or experiencing slow growth," says Caterpillar CEO Glen Barton. Translation: Bumps from Brazil won't kill the company. [down arrow] BESTFOODS "Our Latin American and Asian results clearly reflect the very tough economic environments. But looking ahead, we see signs of increasing stability in both regions and we continue to consider them excellent long-term markets," says the company. Translation: There's always next year. |
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