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BIDERMANN RENEWS LICENSING AGREEMENT FOR MEN'S SHIRTS AND TIES WITH BURBERRYS

 BIDERMANN RENEWS LICENSING AGREEMENT FOR
 MEN'S SHIRTS AND TIES WITH BURBERRYS
 NEW YORK, March 17 /PRNewswire/ -- Bidermann Industries Corp., announced today that it has successfully concluded negotiations with Burberrys Limited of London to renew its license to produce and distribute men's shirts and ties under the Burberrys label for the American market.
 Burberrys shirts are produced by a division of Cluett, Peabody & Co., Inc., principal subsidiary of the Bidermann Shirt Group, which also produces and markets dress and sport shirts under the well known Arrow brand, among others. Effective immediately, Pierre Bessez has been named president of Cluett's Burberrys Shirt division. Bessez, who joined the division in 1986, has held various sales and management positions with Burberrys Shirts. Prior to this, beginning in 1980, Bessez held management posts at several of Bidermann Industries' principal divisions, including Bidermann's Yves Saint Laurent menswear division.
 New York-based Bidermann Industries Corp. manufactures a wide range of branded, labeled and designer men's and women's apparel, including Arrow and Burberrys shirts; Gold Toe and Esprit socks; Yves Saint Laurent menswear; Bill Robinson menswear; and Ralph Lauren womenswear, among others.
 -0- 3/17/92
 /CONTACT: Gene de Nicolais of Bidermann Industries, 212-972-2800/ CO: Bidermann Industries Corp.; Burberrys Limited of London ST: New York IN: REA SU: LIC


TS-SH -- NY013 -- 8722 03/17/92 10:53 EST
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Publication:PR Newswire
Date:Mar 17, 1992
Words:219
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