BID offers incentives to improve facades, storefronts.In an effort to encourage Eighth Avenue property owners and retailers to make simple, but vital improvements to their facades and storefronts, the Fashion Center BID has unveiled an incentive program called "Great on Eighth." To improve the aesthetics aesthetics (ĕsthĕt`ĭks), the branch of philosophy that is concerned with the nature of art and the criteria of artistic judgment. of the district, The Fashion Center BID is developing plans for each Eighth Avenue facade facade (fəsäd`), exterior face or wall of a building. The term implies ordered placement of its openings and other features and thus seems inapplicable to a wall without design. and storefront, and offering a $3,000 monetary incentive to those property owners and retailers who complete the suggested revisions and improvements to their sites. Each plan and incentive represents a $20,000 investment by the Fashion Center toward upgrading the properties in the district. "The District's strategic midtown mid·town n. A central portion of a city, between uptown and downtown. midtown Noun US & Canad the centre of a town location makes it the city's most desirable place to locate," said Barbara Blair Randall, executive director of the Fashion Center BID. "Simple building elements are crucial to the overall appeal of property and have a direct impact on market rents and the ability to attract new tenants and customers. Repairs and cosmetic cosmetic /cos·met·ic/ (koz-met´ik) 1. pertaining to cosmesis. 2. a beautifying substance or preparation. cos·met·ic n. changes can mean the difference between a truly profitable property and one that fails to reach potential." Architect Josephine Sokolski of JCS JCS abbr. Joint Chiefs of Staff JCS (US) n abbr (= Joint Chiefs of Staff) → Stabschefs pl Associates will offer pre-construction consulting. Simple, new designs have been created for each property. The renderings of what the premises could look like will be presented, along with a realistic budget and a list of vendors and contractors. A visual merchandiser will address issues regarding store window displays. All these services will be offered free of charge. "Improvements such as signage, lighting, facade cleaning and window displays can have a dramatic impact on the appearance of a building or shop," said Randall. "This enhancement exemplifies the type of forward-thinking property investment that is leading the way toward advancing the economic vitality vi·tal·i·ty n. 1. The capacity to live, grow, or develop. 2. Physical or intellectual vigor; energy. of the Fashion District." The Fashion Center Business Improvement District, a not-for-profit corporation A not-for-profit corporation is a corporation created by statute, government or judicial authority that is not intended to provide a profit to the owners or members. A corporation that is organized to provide profits to its owners or members is a for-profit corporation. , was established in 1993 to improve the quality of life and economic vitality of Manhattan's Fashion District. |
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