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BIC AND SCHOLASTIC PUT 'SAFETY FIRST' WITH A NEW FIRE PREVENTION PROGRAM FOR FAMILIES AND DAY CARE CENTERS

 BIC AND SCHOLASTIC PUT 'SAFETY FIRST' WITH A NEW FIRE PREVENTION
 PROGRAM FOR FAMILIES AND DAY CARE CENTERS
 MILFORD, Conn., Sept. 28 /PRNewswire/ -- An ounce of prevention, as the old saying goes, is worth a pound of cure. In the case of fire prevention, it's worth something priceless -- a child's life.
 To help parents, day care professionals, and even firefighters educate preschoolers about fire-safety and prevention, Scholastic Pre-K Today magazine created "Safety First!", a fire-safety program sponsored by BIC Corporation. Sent to the 50,000 child care professionals who subscribe to Pre-K Today, "Safety First!" will reach more than 4 million preschool children and their parents through the October issue of the magazine, to highlight National Fire Prevention Week (Oct. 4-10).
 "Nearly 65 percent of the 1,200 American children who die each year in fires are under age four. And each year 7,300 children age four and younger are injured in home fires," said Helen Benham, vice president of Scholastic's Early Childhood Division. "Safety First" teaches parents how to protect their children and teaches children how to protect themselves."
 The BIC "Safety First!" program provides key fire-safety information for the home and day care centers in both English and Spanish. A colorful fold-out calendar announces to preschoolers and center staff that October -- Fire Prevention Month -- is underway, and includes a fire prevention activity or reminder for each weekday. On the back of the calendar are ready-to-reproduce fire prevention pages center staff can give directly to parents. The tip sheets answer the 10 fire-related questions most asked by young children, and explain life-saving procedures to ensure that even the youngest family members know what to do in case of a fire.
 The program also includes a guide to help preschools and fire companies plan successful educational collaborations using the BIC "Safety First!" materials. "Firefighters all too often see what happens when children don't know what to do in case of a home fire," said Hubert Crossnine, fire marshal for Memphis, Tenn. "It is critical that the parents and teachers of preschoolers understand how they can prevent tragedies by teaching common sense fire prevention and safety measures."
 "The way to make the most dramatic gains in fire-safety awareness among young children is to focus on educational programs for preschool children and their parents," explained Helen Benham, "This program is a valuable tool which will help demystify teaching fire prevention and engage thousands of children in a very important learning experience."
 Raymond F. Winter, president of BIC Corporation stated, "We're excited to be sponsoring this new Scholastic program that addresses such a critical issue in preschool education -- fire prevention safety."
 The following parent tips from the BIC Safety First! program can help make prevention the number one fire-safety rule at home:
 1. Teach children that matches and lighters are tools for adults, not toys for children. Keep all matches and lighters well out of a child's reach. Teach children not to touch matches or lighters he or she finds, but to tell an adult immediately.
 2. Never give children matches or a lighter to play with. If a child is bored, especially when away from home, give him or her a comb to play with, or paper and a crayon to draw with. Don't think that because you're watching a child, nothing will happen. You're sending a child the message that matches and lighters can be playthings.
 3. If you smoke, be very responsible in your use of matches or lighters. Don't leave matches and lighters where a child could get them. Never invite a child to hold the lighter while you light it or to blow out the match. Those actions only entice a child to try making fire on his or her own.
 4. Be careful when burning candles. Never leave candles unattended in a room, or leave a child alone in a room where candles are burning. Birthday candles should be treated with respect. Don't let young children light the candles on a cake: A young child's fascination with a candle flame, even if he or she has been told often that fire is dangerous, can lead to tragedy.
 5. Practice safety in the kitchen. Nearly a quarter of all home fires start in the kitchen. Cook on the back burners when possible, and be sure pan handles point toward the back of the stove. Never leave food cooking unattended, especially at a high heat. Keep an open box of clean baking soda or a working home fire extinguisher within easy reach of your stove. In just 30 seconds, a small flame can become a major fire.
 Scholastic Pre-K Today is a monthly magazine for teachers and child care directors of infants to five-year-olds. Each issue is filled with practical information, useful advice, and fun learning activities to help educators manage their centers, plan their curricula and care for children. Scholastic Inc. is one of the nation's leading publishers and distributors of children's books, classroom and professional magazines, and other educational materials.
 BIC Corporation (AMEX: BIC) is a leading U.S. manufacturer and distributor of writing instruments, which include ballpoint pens, mechanical pencils, rollers and highlighters. The company also produces and distributes lighters, shavers and Wite-Out correction fluid.
 -0- 9/28/92
 /NOTE TO EDITORS: Oct. 4 - 10 is National Fire Prevention Week/
 /CONTACT: Linda K. Kwong of BIC Corporation, 203-783-2049; or Gabrielle Myers of Scholastic Inc., 212-505-3403/
 (BIC) CO: BIC Corporation; Scholastic Inc. ST: Connecticut IN: HOU SU:


TS-OS -- NY013 -- 3880 09/28/92 10:14 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Sep 28, 1992
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