BIB Ltd. Announces Launch of Fall 2004 Young Men's and Juniors Clothing Lines at MAGIC Marketplace, February 2004.

Business Editors

NEW YORK--(BUSINESS WIRE)--Dec. 16, 2003

BIB Ltd., a wholly owned subsidiary of Sasson Group Inc. (OTCBB: SSSN), announced today that its Young Men's and Juniors lines of clothing will make a major Fall 2004 launch at MAGIC Marketplace from Feb. 23-26 in Las Vegas. The company will be positioned in two locations for the event: Young Men's in the Las Vegas Convention Center and Juniors in the Sands Event Center.

Organized by Magic International, the MAGIC Marketplace consists of four concurrently held events, providing comprehensive apparel and accessory offerings. The four individual markets include "MAGIC" for men's wear, "WWDMAGIC" for women's wear, "MAGIC kids" for children's wear, and "the edge" for alternate lifestyles. MAGIC Marketplace is considered the world's most comprehensive, largest and most influential apparel and textile event in North America and the world.

"Our participation in the MAGIC Marketplace offers us the opportunity to massively expand our sales and market presence," stated Gail Binder, chief executive officer of BIB Ltd. "Buyers from 110 countries will attend MAGIC which gives us access to meet, interact and sell to the world's largest apparel purchasing community. Transactions valued at $20 billion were pushed through during the last MAGIC Marketplace in August, and 85 percent of apparel buyers from the entire U.S. and Europe decide on their apparel purchases for the next six months at MAGIC."

About BIB Ltd.

BIB Ltd. designs, manufactures, imports, sells and markets branded and nonbranded apparel. The company has a showroom in New York, a distribution center in Pennsylvania and a distribution center in Las Vegas, within a Foreign Trade Zone. The company designs, sources and markets a brand of high-quality apparel under the Home Turf and New Terrain labels as well as private label. Their product lines have included underwear, loungewear and outerwear, as well as accessories such as ties, hats, scarves, gloves, jewelry, backpacks, and small leather goods as well as apparel. BIB Ltd. distributes its clothing via leading retailers throughout the United States and abroad. www.sassoongroup.com

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Sasson Group Inc., and members of their management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.