BIB Holdings to Implement National Marketing and Advertising Campaign.

Business Editors

NEW YORK--(BUSINESS WIRE)--March 8, 2004

Company Broadens Marketing Initiatives Following Successful Launch

of Its m.Sasson Clothing Line at MAGIC

BIB Holdings Ltd. (OTCBB: BIBO) today announced that it has expanded its relationship with KCSA Worldwide, a full-service communications firm, to implement and execute a national marketing and advertising campaign. The comprehensive plan, scheduled to rollout in August, will include targeted print publications, radio, movie theaters, outdoor advertising, transit, the Internet and guerilla marketing. In January 2004, KCSA Worldwide was appointed as BIB Holdings' public relations (PR) and investor relations (IR) counsel and is currently handling the design of BIB Holdings' New York designer showroom.

The strategic, integrated campaign will focus on the recent launch of the company's new clothing label, m.Sasson, a brand of high quality young men's and juniors denim and casual clothing designed, sourced and marketed by BIB Holdings. The company successfully launched the m.Sasson brand at the winter MAGIC show in Las Vegas, held February 23-26. Potential buyers and media outlets throughout North America attended this leading fashion industry trade show and provided favorable reviews for both m.Sasson's young men and junior collections.

Gail Binder, chief executive officer of BIB Holdings, said, "We are very excited about our partnership with KCSA. We believe that having one team to coordinate all of our PR, IR and now our marketing and advertising needs enables us to streamline our marketing efforts to drive the m.Sasson brand and provides seamless support for all of our company's future growth initiatives.

"We are confident that our new line of m.Sasson clothing offers quality and great style at an affordable price that will appeal to young, fashionable men and women. We look forward to working further with KCSA to build m.Sasson's brand equity and effectively communicate our strategy to core constituents."

Andrew Santamaria, Managing Director at KCSA Worldwide, said, "We are excited to work with BIB Holdings as its marketing and advertising agency of record. The Company presents a compelling story with its new line and we look forward to providing our integrated, full-service marketing and advertising capabilities, in addition to our existing IR and PR efforts, to support a synergistic, consistent branding effort that will generate positive results."

About KCSA Public Relations Worldwide

KCSA Public Relations Worldwide is a leading public and investor relations firm with practice areas in public relations, investor relations, corporate and marketing communications, and design and graphics. KCSA is the U.S. partner of European Communication Partners, a network of public relations firms in EEC countries and Canada, and the U.S. member of IR Asia-Pacific Ltd., the world's first network of independent investor relations consultancies. The firm has strategic alliances in Australia, Israel, Russia and South America.

About BIB Holdings Ltd.

BIB Holdings Ltd. designs, manufactures, imports, sells and markets branded and non-branded apparel. The company has a showroom in New York, a distribution center in Pennsylvania and a distribution center in Las Vegas, within a Foreign Trade Zone. The company designs, sources and markets a brand of high quality apparel under the m.Sasson, Home Turf and New Terrain labels as well as private label. Product lines have included underwear, loungewear and outerwear, as well as accessories such as ties, hats, scarves, gloves, jewelry, backpacks and small leather goods as well as apparel. BIB Holdings Ltd. distributes its clothing via leading retailers throughout the United States and abroad.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of BIB Holdings Ltd., and members of their management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.