BIB Holdings Signs Agreement with The Doneger Group; Leading Buying Service to Market Company's New m.Sasson Line to Retailers Nationwide.

Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 18, 2004

BIB Holdings Ltd. (OTCBB:BIBO) today announced it has signed an agreement with The Doneger Group, a New York-based retail buying service, to market the Company's full line of apparel, including its new m.Sasson fashion brand, to retailers throughout the United States. The Doneger Group introduces and displays merchandise directly to retailers, providing a business platform for fashion industry executives.

Gail Binder, chief executive officer of BIB Holdings, said, "Our agreement with one of the largest buying service organizations in the fashion industry is a crucial step in the expansion of our retail distribution. The Doneger Group has been in business for than 50 years and their extensive retail client base and expertise will provide critical support for our unique portfolio of leading m.Sasson, Home Turf and New Terrain fashion brands as well as private labels. This agreement, combined with the launch of m.Sasson at the MAGIC Show, strategically positions BIB Holdings to significantly increase its market share in the multi-billion dollar apparel industry as we already expect to exceed our 2004 sales goal of $16.5 million."

m.Sasson is a brand of high quality young men's and juniors denim and casual clothing designed, sourced and marketed by BIB Holdings. The company has an exclusive multiyear license agreement with Mark TM, LLC, to design, manufacture, promote and sell apparel under the m.Sasson brand name throughout the United States.

About The Doneger Group

For more than 57 years, The Doneger Group has provided retailers with fashion and merchandising information and services. Advising clients throughout the world, The Doneger Group researches, analyzes and evaluates all segments of the apparel and accessories markets, both at retail and wholesale, in womenswear, menswear and childrenswear. Member stores are supplied with the resources and information appropriate to their business.

The core services of The Doneger Group provide the necessary business information and industry knowledge to position clients competitively. With its extensive industry presence the company has developed strong relationships with retailers, manufacturers and the business community, establishing The Doneger Group as a leader in the field.

About BIB Holdings Ltd.

BIB Holdings Ltd. designs, manufactures, imports, sells and markets branded and non-branded apparel. The company has a showroom in New York, a distribution center in Pennsylvania and a distribution center in Las Vegas, within a Foreign Trade Zone. The company designs, sources and markets a brand of high quality apparel under the m.Sasson, Home Turf and New Terrain labels as well as private label. Product lines have included underwear, loungewear and outerwear, as well as accessories such as ties, hats, scarves, gloves, jewelry, backpacks and small leather goods as well as apparel. BIB Holdings Ltd. distributes its clothing via leading retailers throughout the United States and abroad.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of BIB Holdings Ltd., and members of their management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.