BH Telecom Chooses Telenity's Canvas MMSC for Multimodal MMS Services in Bosnia Herzegovina.MONROE, Conn. -- Telenity (www.telenity.com), a leading provider of value added service delivery platforms that enable the programmability of mobile and next generation networks, today announced that BH Telecom, the leading provider of both mobile and fixed network services in Bosnia Herzegovina, has chosen Telenity's Canvas(R) MMSC, Multimedia Messaging Service See MMS. Center, for its GSM network and VAS providers. This contract also marks a strong relationship between Telenity and HERMES SoftLab, a leading European IT Services and System Integration company with strong presence in Bosnia and Herzegovina Bosnia and Herzegovina (bŏz`nēə, hĕrtsəgōvē`nə), Serbo-Croatian Bosna i Hercegovina, country (2005 est. pop. 4,025,000), 19,741 sq mi (51,129 sq km), on the Balkan peninsula, S Europe. and other countries in the Adriatic region. The Canvas MMSC enables the creation and deployment of multimodal value-added messaging services on a single platform. Built around an advanced distributed architecture and open standards, Canvas MMSC ensures on-demand scalability. It assures BH Telecom subscribers can send and receive personal and application based multimedia messages across different networks seamlessly. The Canvas MMSC can be packaged with Telenity's popular Multimedia Album application, and the Canvas iCON(TM), which enables content creation into multiple delivery channels such as Voice, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. , MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. , J2ME (Java 2 Platform, Micro Edition) A version of Java 2 for cellphones, PDAs and consumer appliances. J2ME uses the K Virtual Machine (KVM), a specialized Java interpreter for devices with limited memory. , Brew or HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. and provides all the necessary mechanisms to generate new revenues from supplying targeted content with advanced video, voice and data services. "The Canvas MMSC gives BH Telecom vast new freedom to rapidly create new multimodal services, and make it very affordable for mobile users to try and buy these services," said Serif Beykoz, General Manager at Telenity Europe. "BH Telecom has consistently been one of the most profitable mobile operators in the country and, in effect, its selection of the Canvas MMSC further underscores that Canvas MMSC is the right solution to increase ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. and reduce churn." "Telenity's Canvas MMSC gives us revenue generating multimedia messaging applications right from the start," said Hamdo Katica, General Manager at BH Telecom. "Equally important, the Canvas MMSC will also enable us to differentiate our services and creatively mine the capabilities of the mobile GSM phone. Significantly more people use a mobile handset than a fixed wire PC, which opens tremendous future opportunities to offer our mobile subscribers advanced location, information and entertainment services that are as easy to use as on the desktop PC." "The BH Telecom MMSC project is the start of a very productive relationship between Telenity and HERMES SoftLab. We are confident that our local technical expertise, our track record in the Telecom industry and our 'best of breed' solution approach combined with the value proposition of Telenity's Canvas suite of products will generate many more joint successes for us in the region," said Gregor Smrekar, President of the Managing Board at HERMES SoftLab. About Canvas(R) MMSC The Canvas MMSC, Multimedia Messaging Service Center, is at the forefront of providing enhanced visual communication combining Multimedia Messaging and Multimodality, as well as, next generation Content Management and Delivery features on a single platform. It is built around an advanced distributed architecture that supports open interfaces. It ensures interoperability with third party networks and devices across GSM/GPRS and CDMA/1xRTT, and linear growth without compromising mission critical service and capacity. It supports mobile-to-mobile, mobile-to-email and email-to-mobile Multimedia Messaging. It offers multimedia message store, terminal capability negotiation and content adaptation. It supports standard interfaces with other messaging systems, such as email, SMSC SMSC Short Message Service Center SMSC Standard Microsystems Corporation (New York) SMSC Spiritual Moral Social Cultural (education) SMSC Stephenville Medical and Surgical Clinic , third party MMSC and Value Added Services platforms. Unique Technologies to accommodate Peer-to-Peer (P2P See peer-to-peer and point-to-point. ), as well as high performance Application-to-Peer (A2P A2P Application to Person A2P ATLASS II+ ) services include: --Direct-MMS-push technology, which eliminates push proxy gateways --Integrated WAP gateway functionality --Integrated trans-coding engine for advanced content adaptation About BH Telecom BH Telecom, Joint Stock Company, Sarajevo is a state owned operator with 10% pubic share. It is the number one GSM operator in Bosnia Herzegovina with 52% market share and serving 750,000 mobile subscribers of which 15% are postpaid. BH Telecom has deployed GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. and EDGE technologies and has plans to implement WiFi technology with US TDA TDA Texas Department of Agriculture TDA Trade and Development Agency TDA Transportation Development Act TDA Tax Deferred Annuity (commonly known as TSA) TDA Tienda (Spanish: store) . BH Telecom also addresses 51% of the fixed-line market and serves 530,000 subscribers in the country. BH Telecom is an ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. with 50,000 subscribers ADSL See DSL. ADSL - Asymmetric Digital Subscriber Line service which is expected to grow to 10,000 lines in 2005. With this growth, BH Telecom is positioned to stay the leading operator in Bosnia and Herzegovina. Visit www.bhtelecom.ba for more information. About HERMES SoftLab HERMES SoftLab is a leading European software engineering and IT services company. Established in 1990 in Ljubljana, Slovenia, it has built its growth on international successes and developed an international presence with offices in the USA and Europe. Through its Professional Services group, HERMES SoftLab provides Engineering, Consulting and System Integration services with specialized resources in the areas of Telecom, Banking and Public Sector, helping its customers to successfully face new business challenges by turning technology solutions into a competitive advantage. www.hermes-softlab.com About Telenity Telenity, headquartered in CT, USA, is a leading global provider of end-to-end service delivery platforms and applications for mobile and next generation telecommunications networks. Telenity's products include the Canvas(R) SDP (Session Description Protocol) An IETF protocol that defines a text-based message format for describing a multimedia session. Data such as version number, contact information, broadcast times and audio and video encoding types are included in the message. , Service Delivery Platform, the Canvas iCON(TM) Intelligent Content Management Platform, messaging solutions (MMSC, UMS, SMSC, and F-SMSC), location enabling server and a variety of revenue generating applications. Telenity is a recognized expert in value-added services differentiation by a worldwide customer base that includes wireless network operators, content providers, service application developers and global channel partners. Telenity's products and solutions currently serve over 50 million subscribers worldwide. Learn more about Telenity's Canvas family of solutions at www.telenity.com. Visit Telenity at 3GSM World Congress at Stand E53 Hall 2. Telenity and Canvas are trademarks of Telenity. |
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