BFD Adds More Force to Their Sales Force.

Business Editors

LAS VEGAS--(BUSINESS WIRE)--Aug. 1, 2000

With BFD's entry into the e-commerce marketplace and its expanding line of iSolutions, it is able to provide a wider array of services.

In order to maintain BFD's commitment to unparalleled service as it expands, the company has brought on two experienced regional sales managers, Paul Hoffman of New York City and Thomas Davise of San Francisco, and a top notch Account Executive for the Music Industry, Glynice Coleman.

Paul Hoffman joins BFD after ten years of assisting Fortune 500 organizations nationwide with their branding efforts. As a consultant, he helped to optimize the launch or repositioning of products and helped companies gain and retain customers, gather consumer data and build relationships. His impressive list of clients included 20th Century Fox, Hearst Publications, Prudential Securities, and a variety of Telecom companies.

Hoffman is excited about the opportunity to leverage proven technology to help clients meet real and measurable marketing and promotional goals. He will be handling the maintenance and development of BFD's media accounts, as well as a variety of major corporations on the East Coast.

For the other side of the country, BFD has hired Thomas Davise. Most recently, Davise was a partner and co-founder of Black Harte Associates (BHA), a strategic/financial consulting practice specializing in biotechnology, B2B Internet and hi-tech companies. His lists of clients included Sprint, Amgen, Starlight Networks, MCI, eRisk Systems and Siltec. Prior to BHA, Davise was an Investment Banker with Goldman Sachs & Company specializing in technology companies.

Davise, who is also a degreed engineer, possesses a unique blend of technical, financial and sales knowledge that makes him the ideal individual to help BFD attract new clientele on the West Coast and service its numerous existing Bay Area clients.

Glynice Coleman has extensive experience and contacts in the music industry. For the last 20 years, she has worked in nearly every facet of the industry, from sales and marketing to promotion and distribution. In a 10-year stint at EMI Records, Coleman was the Vice President of R&B Promotion and Marketing. There, she managed the day-to-day operations and was responsible for nationwide radio exposure for artists like David Bowie, Natalie Cole, and Arrested Development.

By parlaying her experience, contacts and knowledge of the music industry with BFD's cutting edge and proven approach to communications, Coleman will help BFD develop a previously untapped market and open the door new opportunities in the music industry.

"I am extremely excited to add such experienced, high-caliber salespeople to our team," said Lance Vieira, Vice President of Business Development for BFD Productions. "Their extensive backgrounds give them the skills to succeed at BFD. Their vision gives them the ability to bring BFD to a whole new level."

With the rapidly evolving technologies within its marketplace, BFD continues to meet the challenges with new products like iSolutions and with new personnel like Hoffman, Davise and Coleman.

BFD Productions Inc. is a leading provider of end-to-end communications solutions for the electronic entertainment, corporate, promotional and media industries. As a total solutions provider, BFD offers a variety of pre-packaged and customized iSolutions, including e-commerce, iControl, customer support and comprehensive marketing programs. With a call-processing system that is capable of handling high volume call spikes and long-term steady traffic, an innate understanding of the power of the Internet and value-added features that give clients complete in-house control over their applications, BFD is well equipped to help leading companies around the world simplify the task of communicating.