BFC Financial Corporation To Hold Investor Luncheon Meeting In The NASDAQ Stock Market.

FORT LAUDERDALE, Fla. -- BFC Financial Corporation (NASDAQ:BFCF) today announced its upcoming Investor Luncheon Meeting in the NASDAQ Stock Market.

Chairman and Chief Executive Officer, Alan B. Levan, will give a corporate presentation followed by a question and answer session.

The Investor Luncheon Meeting will be held on Wednesday, October 13, 2004 from 12:00 noon to approximately 1:00 p.m. at the Nasdaq Stock Market, 4 Times Square, New York, Broadway entrance at the corner of 43rd and Broadway.

Due to security procedures, ONLY invited guests who RSVP in advance will be permitted entrance to the Nasdaq Stock Market. RSVP's must be received by 11:00 a.m. Tuesday, October 12, 2004. To RSVP please contact BFC Financial Corporation ("BFC") Investor Relations at 954-760-5151, by fax [phone], or [e-mail]

The presentation discussed at the Investor Luncheon Meeting will be available at the Investor Relations section of BFC's website; http://www.BFCFinancial.com. Copies of the presentation can also be received via email, fax or postal service by contacting BFC's Investor Relations department at the address provided at the end of this release.

About BFC Financial Corporation:

BFC Financial Corporation (NASDAQ:BFCF) is an emerging and diversified holding company that invests in and acquires private and public companies in different industries. BFC's current holdings include a minority interest in the renowned national restaurant chain, Benihana, Inc. (NASDAQ:BNHN) and interests in an array of businesses, including: BankAtlantic Bancorp (NYSE:BBX) and its subsidiaries, BankAtlantic and Ryan Beck & Co.; and Levitt Corporation (NYSE:LEV) and its subsidiaries including Levitt and Sons(TM) and Core Communities, as well as Levitt Corporation's 36% ownership in Bluegreen Corporation (NYSE:BXG). BFC's direct and indirect diverse ownership interests span a variety of business sectors, including consumer and commercial banking; brokerage and investment banking services; homebuilding; development of master-planned communities; the hospitality and leisure sector through the development, marketing and sales of vacation resorts on a time-share, vacation club model; and the restaurant and family dining business.

For further information, please visit our websites at: http://www.BFCFinancial.com

To receive future news releases or announcements directly via Email, please click on the Email Broadcast Sign Up button on http://www.BFCFinancial.com.

BFC Contact Info:
Investor Relations:
Leo Hinkley, Senior Vice President
Phone: [phone]
Fax: [phone]
Email: [e-mail]
Mailing Address: BFC Financial Corporation, Investor Relations
1750 East Sunrise Blvd., Fort Lauderdale, FL 33304

Investor and Corporate Communications:
Sharon Lyn, Assistant Vice President
Phone: [phone]
Fax: [phone]
Email: [e-mail]

Public Relations:
Hattie Harvey, Vice President
Telephone: [phone], Fax: [phone]

Public Relations for BankAtlantic:
Boardroom Communications
Caren Berg
Phone: [phone], Fax: [phone]
Email: [e-mail]

Matters discussed in this press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results, performance or achievements could differ materially from those contemplated, expressed or implied by the forward-looking statements contained herein. In addition to the risks and factors identified above, reference is also made to other risks and factors detailed in reports filed by the Company with the Securities and Exchange Commission.