BFAST AND BSELECT TRACK MARKET DATA FOR BE FREE.Data warehousing See data warehouse. data warehousing - data warehouse leader NCR Corporation (company) NCR Corporation - Electronics company mainly active in the midrange server market. NCR was founded 1884 as National Cash Register Company. It joint the computer industry in th 1950s. (NYSE NYSE See: New York Stock Exchange : NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers ), Dayton, Ohio, has announced that Be Free, Inc. (Nasdaq: BFRE BFRE Besoin en Fonds de Roulement d'Exploitation (French: Working Capital Requirement for Exploitation) ), a provider of a marketing platform that allows online businesses to acquire, convert and retain customers easily and cost- effectively, has selected NCR's Teradata(R) Warehouse to capture and analyze its online data. Be Free will use its NCR solution to analyze the multiple terabytes of data tracked through the BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (SM) partner marketing programs and BSELECT(SM) site marketing programs supported by its online marketing platform. Currently more than 350 leading businesses, such as America Online, Barnes&Noble.com and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , are using Be Free's marketing platform to track, manage, measure and analyze marketing programs. "Collection, interpretation, and distribution of data is at the core of our business, so performance and scalability are critical attributes for our data warehouse," said Sam Gerace, founder and chief technical officer of Be Free, Inc. "Our Teradata system will have the power to support Be Free's data analysis needs now and as we grow." NCR Teradata for E-Business "Many data-intense businesses like Be Free are finding that their transaction processing databases just aren't cut out for ad hoc queries and decision support," said Mike DeBrosse, vice president of e-business marketing for NCR. "Our Teradata database is the replacement system of choice for e-businesses that have maxed out the performance of their existing systems." NCR's growing list of e-business customers includes Travelocity.com, E*TRADE, Macys.com, Netcentives, Telephia, eHealthDirect, Homestore.com, and Excite@Home subsidiary MatchLogic. About Be Free, Inc. The Be Free marketing platform allows online businesses to acquire, convert and retain customers easily and cost-effectively. The company provides a uniform system for tracking, managing, measuring and analyzing all of a business's online marketing programs. These services are hosted, allowing a business to deploy its marketing programs rapidly, without placing time intensive and expensive demands on its own technical resources. With Be Free's industry-leading BFAST(SM) partner marketing services, businesses manage and track strategic partners and affiliates -- compensating these selling partners based on their performance. Be Free's BSELECT(SM) service allows a business to convert visitors to buying customers by recommending relevant products in real time. For more information about Be Free and its products and services, visit http://www.befree.com. About NCR Corporation NCR Corporation (NYSE: NCR) is a leader in providing Relationship Technology(TM) solutions to customers worldwide in the retail, financial, communications, manufacturing, travel and transportation, and insurance markets. NCR's Relationship Technology solutions include privacy-enabled Teradata(R) warehouses and customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) applications, store automation and automated teller machines automated teller machine (ATM), device used by bank customers to process account transactions. Typically, a user inserts into the ATM a special plastic card that is encoded with information on a magnetic strip. (ATMs). The company's business solutions are built on the foundation of its long- established industry knowledge and consulting expertise, value-adding software, global customer support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services , a complete line of consumable and media products, and leading edge hardware technology. NCR employs 31,900 in 130 countries, and is a component stock of the Standard & Poor's 500 Index. For more information, visit http://www.ncr.com or call 937-445-6086. |
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