BEYBLADE Goes to ABC Family; Nelvana's Action Franchise Airs on ABC Family Saturdays and Sundays Beginning July 6, 2002.Entertainment Editors LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. & TORONTO--(ENTERTAINMENT WIRE)--June 17, 2002 Corus Entertainment's Nelvana (NYSE NYSE See: New York Stock Exchange :CJR CJR Columbia Journalism Review CJR Career Job Reservation CJR Culpeper Regional Airport (airport code, VA) CJR Commodity Jurisdiction Request ) (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :CJR.B), has spun a deal with ABC Family for the action-adventure animated series BEYBLADE, it was announced by Toper Taylor, President of International Distribution, Marketing and Consumer Products for Nelvana. Produced by d-rights Inc. and based on Takara's popular spinning top distributed by Hasbro (NYSE:HAS) in USA, BEYBLADE makes its debut July 6, 2002 as part of ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Family's weekend morning line-up. The series will air twice on Saturdays at 7 a.m. and 9 a.m., and twice on Sundays at 7 a.m. and 9 a.m. After achieving massive success in Japan, BEYBLADE products made their U.S. debut with an impressive introduction by Hasbro, Inc., which launched the high performance competition tops and stadium play sets nationwide during first quarter 2002. "BEYBLADE products immediately caught on in Japan -- then caught fire with the broadcast of the animated television series “Animated series” redirects here. For full information about animated series, see Animated cartoon. Animated Series are a television series produced by means of animation. there since January, 2001. With BEYBLADE's weekend exposure on ABC Family, all of the elements are now in place to repeat the Japanese experience in the U.S.," said Greg Leeds, General Manager Boys Toys, Hasbro, Inc. "BEYBLADE products have everything boys 8-14 want including action, battle, strategy and competition." Appointed by d-rights to serve as worldwide agent (excluding Asia and several countries in Europe) for BEYBLADE licensing and merchandising agent, Nelvana has embarked on a high-profile global campaign to transform Japan's leading sports entertainment brand into a worldwide kids franchise. To date, Nelvana has licensed the property for broadcast in such major international markets as United Kingdom and Brazil since MIP MIP See: Monthly income preferred security TV 2002. In addition to forging broadcast deals for the animated series worldwide, Nelvana is actively signing licensees in key `tween' culture driver categories, including fashion/apparel, music, sports, live entertainment, publishing and video. Licensed by d-rights, the animated series tells the story of a boy who learns to harness the power of his ancestors to perfect his technique in the sport of BEYBLADE. With the battle cry "Let it Rip!," BEYBLADE is rapidly emerging as a major kids sports entertainment brand phenomenon across the globe. "We are delighted to join with ABC Family in bringing the fun and excitement of BEYBLADE to kids nationwide," said Taylor. "In addition to providing kids with an exciting action and adventure television show, we believe BEYBLADE will become the fun, competitive sport for all ages that it is in Japan as we speak." Corus Entertainment is a Canadian-based media and entertainment company. Corus is a market leader in both specialty TV and Radio. Corus' assets include 52 radio stations, four of Canada's leading specialty television networks, Canada's western pay-TV business and five digital channels. Corus also owns Nelvana Limited, one of the world's largest international producers and distributors of children's programming and products. The company's other interests include music, television broadcasting and advertising services. A publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. , Corus is listed on the Toronto (CJR.B) and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of (CJR) Exchanges. Corus' website can be found at www.corusentertainment.com Note to editors: Color art available upon request or at www.nelvana.com/publicity |
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