BETonSPORTS Kicks Off Super Bowl XL Week.

LONDON -- Officials with leading online sports book www.BETonSPORTS.com are geared up for what is expected to be the busiest week in the sports betting industry as recreational bettors and sports fans alike look to put a bet down on Super Bowl XL.

In addition to offering more prop bets that anyone else online -- with more than 1,200 ways to bet the Super Bowl -- BETonSPORTS is offering nearly a half dozen promotions relating to the Super Bowl. Customers can take advantage of special bonuses on the sports betting site as well as play in Super Bowl-related poker tournaments on the poker site (www.BoSPOKER.com).

The Super Bowl will culminate the end of the 2005-06 football betting season for BETonSPORTS. The day typically is the busiest of the year for the online betting operation, and officials aren't expecting that to change this year. Last year, according to Interactive Gaming News, the Super Bowl generated more than $400 million in wagers through Internet sports books.

The betting frenzy that has become the Super Bowl only typifies the relationship that bettors have to football, according to BETonSPORTS plc (LSE:BSS) CEO David Carruthers.

"September is always our biggest month as the NFL season starts and fans want to put money on their favorite team as everyone's expectations are high," he said. "The Super Bowl is always our biggest day in terms of betting by a long shot, as even casual fans decide they want to put a wager on the game to make the day a little more interesting for them."

Carruthers said the BETonSPORTS Wagering Department, which processes bets online and through the telephone, will be fully staffed on Super Bowl Sunday and operate at near capacity in the days leading up to the big game, with nearly 2,000 customer service representatives on hand to process wagers for BETonSPORTS customers - ensuring that customers at BETonSPORTS never get a busy signal.

BETonSPORTS began taking bets on the Pittsburgh Steelers vs. Seattle Seahawks match up within minutes of the conference championship games being completed on Sunday, Jan. 28.

Since that time the line has moved very little, opening originally with the Steelers favored at 3 1/2 points. The line quickly settled at 4 points where it has remained for much of the last week.

When the 2005-06 season started the Steelers were given odds of only 12/1 to win the Super Bowl, while the Seahawks were an even longer shot, with the BETonSPORTS odds makers giving them 20/1 odds to be crowned champion of the NFL in Detroit.

In addition to common Super Bowl bets, BETonSPORTS offers a wide variety of unique and original ways to bet the game. Customers can take advantage of the site's "Lucky Numbers" lines where they can bet the last digit in the score for each team, or the "Correct Score" options where visitors pick the exact amount of total points that each team will have or the exact margin of victory.

It isn't just the odds makers at BETonSPORTS who have gotten creative with the Super Bowl either, as the marketing team has come up with special promotions centered on the game.

There is a special referral program where customers can get a free $100 prop bet if they "refer-a-friend" who opens an account for $500 or more. There are prop bet promotions on the site as well were customers can earn an extra $10 per wager if they take 10 prop wagers for $100 or more. Customers who bet $500 or more can either get a free $50 bet on the Pro Bowl or a free bet on their favorite running backs and players they think will do well in the Super Bowl (see the www.BETonSPORTS.com website for more details).

All the Super Bowl excitement has the BETonSPORTS team ready to finish the football betting season on a high note.

"We are all looking forward to what lies ahead for Super Bowl week," said Director of Marketing Will Griffiths. "The anticipation will only grow this week and by kickoff on Sunday the energy in our office and numbers of customers using BETonSPORTS to add excitement to the big game will be through the roof."

About BETonSPORTS: Established in 1995, BETonSPORTS is one of the largest licensed and publicly-traded online wagering companies in the world. Operated by BETonSPORTS plc (LSE: BSS.L), BETonSPORTS is licensed in Europe and the Caribbean with offices in London, Costa Rica, Antigua, Guatemala, Mexico and Malaysia. BETonSPORTS plc owns and operates 20 different online gambling brands, including the world's most dynamic sports book, a casino, and a poker room. Visit www.BOSplc.com for more information.

Safe Harbor Statement: Statements in this announcement that are not strictly historical may be "forward-looking" statements, which involve risks and uncertainties. These include risks and uncertainties relating to customer and supplier relationships and prices, competition, market demand, litigation and other contingent liabilities, the integration and operation of acquired businesses, and economic, political, governmental and technological factors affecting BETonSPORTS plc's operations, markets, products, services and prices, among others, as set forth in public filings.