BET.Com Launches Multi-faceted Web Portal Developed Especially for the African-American Community.Business Editors WASHINGTON, DC--(BUSINESS WIRE)--Feb. 7, 2000 Strong technology, entertainment partnership boosts `leading online destination' for African Americans African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. BET.com today launched a content-and feature-rich Web portal See portal. (www.bet.com) tailored to meet the interests and needs of the African- American community. BET.com is expected to set the standard for a comprehensive and compelling online experience for African-American audiences of all ages. The new affinity portal is the product of a joint venture between parent company, BET Holdings II, Inc. (BET), Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, , Liberty Digital, Inc., News Corporation and USA Networks, Inc. &uot;African Americans are an ideal community for an affinity portal,&uot; said Robert Johnson Robert Johnson may refer to:
The launch of BET.com will be supported by one of the largest advertising campaigns to date for an African-American product. In addition to an $8 million paid advertising campaign employing network and cable television, print, radio, outdoor, promotion and online advertising, BET.com will be aggressively marketed and promoted across all of BET Holdings' media properties. &uot;Relative to other African-American sites, we have a tremendous marketing advantage in our ability to integrate BET.com into BET Holdings' programming and editorial content,&uot; Johnson said. BET.COM'S UNIQUE CONTENT, COMMUNICATION AND COMMUNITY OFFERINGS &uot;Our goal is to become the homepage for African Americans - a daily check-in spot for stimulating content and community,&uot; said BET.com Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. Scott Mills  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , who is responsible for
overall operations of the company.
&uot;BET.com employs a content strategy in which extensive original content produced by our staff is layered on general market information received from third-party content providers,&uot; said Retha Hill, vice president of content development. Hill brings 15 years of journalism experience and served as an executive producer at Washingtonpost.com before joining BET.com. &uot;This strategy ensures that BET.com visitors receive information and perspectives that are relevant to our community and receive important general market information,&uot; she said. BET.com provides a comprehensive range of content organized in nine channels and by a unique &uot;Zones&uot; feature that conveniently aggregates channel information into &uot;communities of interest&uot; designed to appeal to four key African-American community segments: Families, Professionals, Women and Urban Life. Additionally, BET.com provides a wide range of communication and community tools, such as free email, search, calendar, address book, chat rooms and a personals database so visitors have access to the latest communication tools and features that are found on general market portals. BET.com also will nurture NURTURE. The act of taking care of children and educating them: the right to the nurture of children generally belongs to the father till the child shall arrive at the age of fourteen years, and not longer. Till then, he is guardian by nurture. Co. Litt. 38 b. vibrant communities via moderated chats, interactive forums and supporting the creation of visitor-generated communities Highlights of the channels include: -- Headlines - Daily and breaking news and sports information, plus African-American related news that often doesn't receive national coverage; -- Money--Personal finance information, advice and tools for African Americans across the broad economic spectrum - from personal investing to debt management to home buying guides; -- Health-- A wealth of information on the unique health issues facing African Americans, plus interactive features and online communities to help get answers to primary health questions; -- Food--Food, its preparation, discussion and consumption, is a central element of the African- American community, so BET.com brings users culinary cu·li·nar·y adj. Of or relating to a kitchen or to cookery. [Latin cul  n content and rich cooking communities;
-- Love Line--An online meeting place, complete with personals databases and tips for building and maintaining healthy relationships; -- Lifestyles--Industry gossip, behind-the-scenes news, reviews, tips and much more from the entertainment, beauty and fashion scenes; -- Careers--Profiles of hot industries and jobs, career advice and help with complex workplace issues, plus an immense job board and resume-posting database; -- Music-- Music video streaming See streaming video and video stream. , independent artist uploads, artist and industry features, news and reviews that span the range of urban and black music genres This list is split into four separate pages: -- @ BET - Home to information about BET Holdings' properties. BET properties content will also be integrated into content channels and communities. BET.COM'S MUSIC OFFERING BET.com's music channel is a &uot;site within a site&uot; positioned to become a leading destination for black and urban online music. &uot;Music is a natural direction for BET.com, given the entertainment value of online music and BET Holdings' heritage in the music segment,&uot; explained Johnson. BET Holdings is one of the largest aggregators of black and urban music content, and the cable network's music programming reaches 58 million cable households daily. BET.com will leverage relationships with artists and music labels to deliver an unparalleled online music experience that includes: streaming music videos, online radio, multi-media artist profiles, interactive music features, music reviews, industry news and an unsigned unsigned Adjective (of a letter etc.) anonymous Adj. 1. unsigned - lacking a signature; "the message was typewritten and unsigned" signed - having a handwritten signature; "a signed letter" artist showcase. The unsigned artists showcase allows artists to upload their original music to the site and allows others to download the music. &uot;The breadth of our music offerings and our ability to leverage the BET cable network are a powerful online music combination,&uot; said Mills. &uot;For example, we can offer aspiring as·pire intr.v. as·pired, as·pir·ing, as·pires 1. To have a great ambition or ultimate goal; desire strongly: aspired to stardom. 2. artists a venue that no other urban music site can - national exposure on the BET cable network.&uot; Later in 2000, BET.com will deploy e-commerce and become a direct retailer of a variety of products and services appealing to African-American consumers, such as music, books, apparel, art and collectibles. BET's move into the Internet space is a natural progression for the nation's leading black-owned media company with years of experience in providing news, information and entertainment to African Americans. As founder of the nation's first and only black cable television network in 1980, Johnson has built a media empire now valued at approximately $2 billion. BET.com is a new web portal that provides rich and relevant content, community and communication features for the growing African American online audience. In a history-making deal, BET Holdings, Microsoft, Liberty Digital, News Corporation, and USA Networks united to launch BET.com as the highest profile and most powerful African American presence on the Internet with an initial $35 million cash investment. BET Holdings retains majority ownership and control. BET Holdings II, Inc. is the first and only black-owned and operated media/entertainment company to provide quality television programming, entertainment products, publishing and internet services specifically designed to appeal to African American interests. BET Holdings II owns and operates four networks (Black Entertainment Television, BET on Jazz: The Jazz Channel, BET ActionPay Per View, and BET International); three magazines (Emerge, BET Weekend, and Heart &Soul); and Arabesque arabesque (ărəbĕsk`) [Fr.,=Arabian], in art, term applied to any complex, linear decoration based on flowing lines. In Islamic art it was often exploited to cover entire surfaces. Books, the leading African-American line of romance novels A romance novel is a literary genre developed in Western culture, mainly in English-speaking countries. To be considered a part of the romance genre, a novel should place its primary focus on the relationship and romantic love between two people, and must have an "emotionally . The company has also established a new film division, BET Pictures II, to develop African-American made-for-television movies and theatrical releases. Other BET Holdings ventures include: BET SoundStage Restaurant, an entertainment-themed restaurant outside of Washington, DC; BET SoundStage Club, a dance club at Walt Disney World Noun 1. Walt Disney World - a large amusement park established in 1971 to the southwest of Orlando Orlando - a city in central Florida; site of Walt Disney World Resort in Orlando; BET On Jazz Restaurant, a fine dining restaurant in Washington, DC; Tres Jazz, a restaurant that recently opened in Bally's Paris Resort and Casino in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. ; and BET Movies/STARZ!, a premium movie channel joint venture with Encore Media. EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : BET Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Robert Johnson and BET.com COO (Cell Of Origin) See mobile positioning. Scott Mills will conduct a teleconference for media only today at 1 p.m. EST P.M. also p.m. or p.m. abbr. post meridiem Usage Note: By definition, 12 a.m. (10 a.m. PST PST Paroxysmal supraventricular tachycardia, see there ). Please call 1-800-739-4632 several minutes before start time to check in. |
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