BET Holdings Discontinues Color Code Skin Care Product Line.

WASHINGTON--(BUSINESS WIRE)--Sept. 25, 1997--BET Holdings Inc. announced today that it would discontinue Color Code, its facial skin care line.

The Color Code line, comprised of 12 skin care products including cleansers, moisturizers and specialty products targeted toward women of color, began sales in major retail chains in May of 1996.

"We have made a strategic business decision to focus our brand merchandising efforts on products and services more in line with our core businesses in the entertainment and leisure industries" said Janis Thomas, President, BET Direct and Executive Vice President of Brand Marketing and Licensing for BET Holdings Inc.

As a result of the discontinuance of the skin care line segment of the business, BET Holdings Inc. will incur a charge of approximately $3 million during the fiscal year ended July 31, 1997.

BET Holdings Inc. a media entertainment company publicly traded on the New York Stock Exchange (NYSE: BTV), owns and operates Black Entertainment Television, the nation's first and only national television network providing a platform for quality programming targeted toward African American viewers. BET is currently seen in more than 51 million cable households nationwide as reported by Nielsen Media Research.

Recently recognized as the "Company of the Year" by Black Enterprise magazine, BET Holdings, Inc. also owns and operates BET on Jazz: The Cable Jazz Channel(TM), BET Movies/STARZ!(3), BET Action Pay-per-View, Emerge and B.E.T. Weekend magazines, BET Financial Services, and BET SoundStage restaurant.

CONTACT: BET, Washington D.C.

Michele Moore, 202/608-2003